Paid Search Analyst II

About Reunion Marketing

Reunion Marketing is a dynamic and forward-thinking agency specializing in digital marketing for the home services industry. We drive success through data-driven strategies and innovative campaign management. Join our team of passionate professionals committed to delivering measurable results for our clients in HVAC, plumbing, roofing, and more.

If you’re the kind of paid media professional who prefers ownership over oversight, this role is built for you.

As a Paid Search Analyst II, you won’t just manage campaigns—you’ll own outcomes. You’ll lead strategy, execution, and performance for a portfolio of home services clients, acting as both operator and advisor. From optimizing campaigns to guiding client conversations, your work will directly influence lead generation, revenue, and growth.

This is a fully autonomous role for someone who knows how to run accounts end-to-end—and enjoys doing it.

What You’ll Be Doing

You’ll step into a true ownership role, where you:

• Run your own book of business
  Manage and optimize paid search and paid social campaigns across industries like HVAC, plumbing, roofing, and more.
• Be the client’s go-to expert
  Lead performance calls, translate data into insights, and confidently recommend next steps that drive real business impact.
• Turn strategy into results
  Align campaigns with each client’s operational reality—capacity, geography, and seasonality—so marketing performance matches business needs.
• Test, learn, and improve constantly
  Launch A/B tests across ads, landing pages, and targeting strategies—and actually use the results to make smarter decisions.
• Own tracking and data integrity
  Ensure conversion tracking works flawlessly across GA4, GTM, ad platforms, and call tracking tools.
• Shape new client success
  Audit accounts, build new campaign structures, and play a key role in onboarding.
• Collaborate across channels
  Work alongside SEO, content, and CRO teams to create cohesive, performance-driven strategies.

 

What You Bring

You’re someone who can operate independently but still values collaboration. More specifically:

• 1–3 years of hands-on paid media experience, ideally with local or service-based businesses
• Strong command of Google Ads, Microsoft Ads, and Meta Ads Manager
• Deep understanding of conversion tracking (GA4, GTM, call tracking)
• Confidence working directly with clients and presenting performance insights
• Solid analytical skills—you test ideas, validate with data, and iterate
• Advanced spreadsheet skills (you’re comfortable with pivots, lookups, and reporting)

 

Bonus Points If You Have

• Experience in home services or multi-location businesses
• Familiarity with tools like CallRail or WhatConverts
• Exposure to landing page testing platforms (Unbounce, Leadpages)
• Experience with ServiceTitan, Housecall Pro, or similar CRMs
• Background in Local Services Ads (LSAs)

 

How You’ll Know You’re Succeeding

• Your accounts consistently hit (or exceed) lead volume and cost targets
• Clients trust you—and stay with you
• Reporting and communication are always clear, timely, and actionable
• Tracking works exactly as it should (no surprises)
• Testing isn’t occasional—it’s part of how you operate

 

What the Work Environment Looks Like

• Fully remote, home office setup
• Independent work with regular client interaction
• Fast-moving, performance-focused team

 

Why This Role Stands Out

This isn’t a “manage what you’re told” kind of position. You’ll have the autonomy to make decisions, the accountability to own results, and the opportunity to directly impact client growth.

If you’re ready to move beyond execution and truly own performance—this is that step.