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Senior Manager, Trade Marketing

New York, New York

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York, NY office [3] days per week and may work remotely the remaining days

Job Title: Senior Manager, Trade Marketing

Department: Sales
Reports To: Lead, Trade Marketing

The Senior Manager, Trade Marketing, is responsible for developing and executing strategic commercial & trade marketing plans that drive brand performance and sales growth across retail and distribution channels, online and offline. This role bridges the gap between marketing and sales, ensuring alignment on promotional strategies, customer engagement, and in-store execution.    The Sr. Manager, Trade Marketing is the driver of Customer 5PO (Product, Price, Promotion, Placement & Omni-Channel) Strategies for their category focused on top customers and channels in the US.  This role plays a critical role as partner to Marketing Category Leaders and Sales Leaders in shaping brand presence, category growth, and ensuring cohesive execution across channels & retailers.

The ideal candidate is both analytical and creative, with a strong understanding of shopper behavior, customer landscape, category management, and retail dynamics both online and offline.

Key Responsibilities:

  • Develop and lead the execution of trade marketing strategies and programs across key channels and accounts by acting as the voice of Sales/Customers in internal discussions and planning sessions
  • Collaborate with Sales, Brand Marketing, and Category Management to align on go-to-market strategies and promotional calendars.  Be able to project manage effectively and understand how to influence your stakeholders from Marketing to Sales Leadership.
  • Drive the voice of our customers in omnichannel trade marketing strategies, integrating digital tools, influencer activations, and e-commerce merchandising.  Own sell-in stories and materials/presentations for customers ensuring lens of customer and category.
  • Analyze market trends, shopper insights, and competitive activity to inform strategy and identify opportunities. 
  • Lead the development of customer-specific marketing plans and point-of-sale materials.
  • Partner with Sales Teams and cross-functional partners to optimize in-store visibility and merchandising driving POS/POP/Display Ownership including performance reporting and recommendations for improvement.
  • Monitor and report on the performance of trade marketing initiatives, providing actionable insights and recommendations.
  • Provides strategic input into Retailer Media strategy & tactics. 

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • 7+ years of experience in trade marketing, shopper marketing, or sales within a relevant industry.
  • Strong analytical skills with experience in data-driven decision-making.
  • Excellent project management and cross-functional collaboration skills.
  • Proficiency in tools such as Nielsen/IRI, Excel, PowerPoint, and CRM systems.
  • Strong communication and presentation skills.

Preferred Experience:

  • Experience working with major retailers across channels (e.g., Walmart, Target, Costco, Macy’s, Amazon).
  • Background in CPG, food & beverage, or health & beauty industries.
  • Familiarity with digital trade marketing and e-commerce platforms.

#LI-NA1 #LI-Hybrid

The base pay range for this position is $130,000 - $145,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

This role is bonus eligible.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

 

 

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