Director, Social Media and Influencer

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York, New York office 3 days per week and may work remotely the remaining days.

The Director, Influencer and Social Media Marketing will spearhead the creation and execution of a comprehensive influencer, creator and social marketing strategy across all digital platforms for Elizabeth Arden and the Fragrance portfolio. This individual will lead a team dedicated to revolutionizing our influencer and creator approach, and strategically developing an influencer marketing framework that dramatically enhances brand reach, builds strong relationships and super fans, engagement, and building a strong affiliate program.  This individual will connect influencers and creators to commerce, driving sales growth on the Elizabeth Arden DTC channel as well as key retailers. 

Responsibilities

• Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, new user acquisition, and brand growth.  Develop and own a clear social content strategy that supports discovery, education and conversion to sales.   
• Team Management: Directly oversee and manage all aspects of the influencer and social media marketing teams, including influencer relations, collaborations, partnerships.
• Campaign Execution: Lead the creation and execution of original content, user-generated content (UGC) partnering with public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such eCommerce (in the form of DTC, Amazon and TikTokShop), National Retail Team, and all channels to ensure a cohesive approach
• Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and engagement.
• Content Integration: Oversee the development, integration, approval, and deployment of social and influencer content that tells compelling brand stories working all social media platforms, that aligns with strategic vision, and meets engagement, user acquisition, and growth targets
• Target Setting & Reporting: Set revenue leaning into affiliate program, and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results
• Budget Management: Manage and achieve budget targets influencer/creator relations. Regularly report on budget performance and adjust plans as necessary to meet annual goals
  
  

Requirements

• Education: BA or BS required
• Experience: 8+ years of hands-on experience working with digitally native, social-first brands, with a deep understanding of influencer/creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter,  TikTok and TikTokShop. 
• Proven Success: Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales. Ability to set and implement strategies across multiple platforms. Proven experience managing paid influencer partnerships driving EMV.
• Creative & Strategic Vision: Strong ability to develop, implement, and measure integrated marketing campaigns, coupled with a discerning eye for brand storytelling through visual content. Capable of learning and applying the brand voice effectively
• Trend Awareness: A keen interest in identifying emerging social channels and staying ahead of the next generation of social and influencer marketing trends
• Leadership: Highly entrepreneurial and self-directed,and the ability to work cross-functionally to drive results.
• Familiarity with influencer contracts, rate negotiations, usage rights, and content approval processes.
• Proficient with influencer platforms and social media tools (e.g., Traakr, Tribe, CreatorIQ, Dash, etc.).

#LI-NA1 #LI-Onsite

The base pay range for this position is $155,000.00 - $190,000.00/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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