Assistant Manager, Social Media & Influencer

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

We’re looking for a dynamic and culturally fluent Assistant Manager, Social Media & Influencer to support the Revlon and Almay brands. This role sits at the intersection of internet culture, trendspotting, and flawless execution. The ideal candidate lives and breathes social media — always ahead of what’s next — and knows how to turn insights into action. We are looking for individuals with highly creative and gen-z-first communication skills who are chronically online and can articulate brand messaging in a social-first, witty and impactful way.

You’ll play a critical role in keeping our brands relevant and reactive, while also ensuring the operational engine runs smoothly behind the scenes. From recommending timely content hooks and influencer/content creator opportunities to managing product orders for the team and for creators, PO management, and day-to-day coordination, you’ll be both the cultural pulse and the backbone of execution for our social and influencer teams.

This role will focus on social media community management, influencer content, and managing day to day brand awareness, audience growth, and engagement across all social platforms. The ideal candidate is an expert in social storytelling, understands platform-specific best practices, and can seamlessly blend creative content with data-driven insights to optimize performance. You will manage daily content publishing on Instagram, TikTok, and other platforms, contributing to content ideation, creation, and trend adaptation for content creators and influencers.  Must have a big passion and in-the-know of beauty, social media, viral trends, and customer experiences.

Social Media Essential Functions:

• Publish content across brands’ social media accounts for Revlon & Almay on IG, TikTok, Pinterest, and other emerging platforms.
• Support team by creating and curating brand-aligned content, including video and infographics.
• Maintain a social content calendar, ensuring timely and relevant posts across all platforms.
• Copywriting owned channel copy; identifying keywords and hashtags for content publishing to optimize SEO.
• Own content publishing, scheduling and re-editing to fit platform when necessary.
• Be the voice of the brand by fostering an engaged and loyal online community by responding to comments, messages, and mentions in a timely and personable manner.
• Support key retail partnerships by developing social media content and influencer activations that drive traffic and sales.
• Support Social Media Manager on social content creator selection, content briefing & content feedback
• Support the team to concept, brief and shoot visually compelling, high-quality content that aligns with brand aesthetics and messaging.
• Support brand content coverage and behind-the-scenes content capture at photoshoots, video shoots, events and in-off content with employees.
• Be on the pulse of beauty creators, cosmetic trends and social media trends for ongoing content creation.
• Research, brainstorm and recommend ideas for original content & viral trends in a timely manner for owned channels & influencer support.

Influencer Campaign Management

• Support team as needed on campaigns which includes, but not limited to content deliverables, seeding programs, product mailers, and briefing processes for organic and paid partnerships.
• Organize campaign details in Traackr and keep campaigns up to date.
• Collaborate with cross-functional teams for retailer support on influencer and creator paid partnerships.
• Source and recommend relevant content creators, influencers, and creative cultural partners for launches and campaigns.
• Keep a pulse on trending influencers within the space to recommend for brand partnerships
• Use influencer marketing tools to assess and find ideal partners.
• Build and maintain influencer relationships to strengthen relationship between brand + influencers, including in person meetings and product surprise & delights

Team Support & Essential Functions

• Manage product inventory & orders for internal and external use
• Ship product orders to vendors, partners, influencers, & content creators.
• Manage and process payments for influencers and content creators.
• Support team on photo and video shoots and events for social media for behind-the-scenes content and relationship building.
• Provide support to the team, including creative asset organization
• Support team as needed on misc. campaigns and launches.
• Share content with cross-functional partners to leverage across CRM, .com, retailers, etc.
• Stay up to date on fashion industry trends and best practices.
• Stay informed of platform updates, specifically across Instagram, TikTok, Facebook, Pinterest, Twitch and Twitter

Key Experience, Skills and Personal Attributes

• 2-3 years of prior work experience in social media or influencer. Beauty experience preferred.
• Expert understanding of social media platforms (TikTok, Facebook, Instagram, Pinterest, and YouTube)
• Proven skills in content creation, editing, copywriting, and graphic design
• Working knowledge of Canva, Capcut/Video Leap, Adobe Creative Suite; knowledge of social monitoring platforms like Traackr, Tubular & Meta Business Manager is a huge plus!
• A creative and strategic thinker who strives to bring innovative ideas to the table; a positive attitude with strong ambition to grow the brand
• Highly knowledgeable and passionate about the beauty community, relevant beauty influencers, social media & pop-culture trends
• Experience working and negotiating with influencers and content creators
• Extremely organized, detail-oriented and deadline driven; collaborative with cross-functional teams
• Being comfortable on front-of-camera (as-needed) for content creation or makeup artistry experience is a MAJOR plus!
• Must be willing to handle community management duties on social platforms during weekends or holiday

#LI-Hybrid #LI-AH1

The base pay range for this position is $80,000.00 - $95,000.00/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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