Manager, E-Retail Sales - Target & Ulta

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our Bentonville, Arkansas office 3 days per week and may work remotely the remaining days

Overview:

• Responsible for developing, executing, and fostering a collaborative business partnership between Revlon and Target.com/Ulta.com that delivers volume, profit, and annual/long-term share objectives.

  This role owns ecommerce sales goals and digital penetration targets across Target.com and Ulta.com, with direct accountability for sales performance, share growth, and trend reporting. The Manager will serve as the primary point of contact for ecommerce strategy and execution, ensuring alignment with retailer and internal objectives. This includes partnering with the media team to develop and prioritize retail media strategies that drive traffic, conversion, and customer engagement.

Responsibilities:

• Responsible for developing, executing, and fostering a collaborative business partnership between Revlon, Target.com/Ulta.com that delivers volume, profit and annual, long-term share objectives for Revlon while contributing to Customer total growth.
  • Build strategic relationships with Target.com and Ulta.com to understand and drive their online vision, strategies, and objectives.
  • Develop and build strong business relationships with buyers and decision makers in Target.com and Ulta.com
  • Partner with Revlon’s Sales customer management teams to align on customer plans and drive enterprise business integration across in-store and online experiences.
  • Develop Customer Business Plans and participate in the negotiation of annual Joint Business Plans (JBP) with Target/Ulta and sell-in of Revlon business proposition that develops a win-win situation for both companies.
• Manage ecommerce business to achieve annual budgets and monthly goals for Target and Ulta. Work closely with Target and Ulta In-Store Sales team to develop and achieve annual volume targets.
• Own ecommerce sales goals for Target.com and Ulta.com, with direct accountability for delivering 10%+ annual sales growth.
• Forecast & track volumes, implement corrective actions, and make business decisions to meet targets.
• Monitor and report weekly ecommerce performance metrics including conversion rate, traffic growth, and sales trends vs. budget and JBP.
• Lead monthly reporting of ecommerce sales, share, and trend insights to cross-functional teams including Marketing and Sales.
• Optimize and deliver against digital penetration goals, volume and marketplace share objectives through collaboration with cross-functional partners (Marketing, Sales, Media, IT, Supply Chain, Customer Service, Finance and Legal)
• Effectively co-manage Market Development Funds (MDF) and Retail Media budgets within corporate guidelines alongside Media team and in-store sales counterparts.
• Collaborate cross-functionally to integrate ecommerce strategies with omni-channel and in-store initiatives.
• Collaborate cross-functionally to optimize digital penetration, volume, and marketplace share objectives.
• Provide leadership for the management of e-Comm platform businesses including:
  • Drive digital penetration by increasing online share of total sales year-over-year in alignment with corporate and retailer growth goals.
  • Identify and implement growth opportunities through promotional planning, assortment optimization, and digital shelf enhancements.
  • Aligning with company digital strategies, optimization of traffic, conversion and sales penetration or growth.
  • Develop strategies to elevate Content Health Scorecards to achieve a score of 95 or better across all segments/all brands.
  • Deliver monthly digital scorecards to track success against customer goals.
  • Ensure the day-to-day effectiveness of content display merchandising, navigation, search functionality, and product presentation to maximize customer experience
  • Integrate UGC Content, Social Tagging and Virtual Try-on (VTO) into brand and item opportunities to ensure that pages are fresh and relevant.
  • Own relationship with agency to effectively develop channel management and retailer media priorities

• Work closely with Marketing and Digital Marketing teams to develop, leverage and effectively execute:
  • Partner with the media team to develop and execute retail media strategies (e.g., Roundel, UBM) with ROI targets of 3:1 or greater.
  • Serve as the ecommerce business owner for Target.com and Ulta.com, overseeing site merchandising, content optimization, and conversion strategy.
  • Lead best practices quality content reviews quarterly
  • Timely publishing of digital assets, content and tools
  • Development and submission of multi-packs, assortment expansion, and online promotions
  • Development and execution of guest acquisition and retention strategies through online marketing channels (Roundel and UBM)
  • Develop with In-Store sales team promotional calendars that support Omni sales goals.
  • Partner with Marketing and Digital Marketing teams to execute best-in-class content, timely digital assets, and online promotions.

• Provide ongoing measurement, tracking, analysis and reporting of customer on-site behavior.
  • QBR metrics and reporting
  • Monthly digital scorecard content reporting with recommended actions
  • Deliver weekly sales reporting vs. Budget and JBP

Qualifications:

Education:

Bachelor's Degree in Business, Marketing or related field required. MBA preferred.

Experience:

• Minimum 3-5 years traditional sales experience and/or e-Comm sales experience in a comparable e-Retailer platform. Target or Ulta Preferred
• Minimum 2+ years’ experience with Target or Ulta Preferred
• Roundel and/or UBM proficiency, Circana/Nielsen experience a plus
• Experience in executing e-Retailer strategies and business plans, with input into long term strategic customer growth initiatives in CPG/Beauty industries.
• Solid understanding of e-Retailer business models, marketplaces and how to drive Omni/Enterprise businesses using e-Retail strategies.
• Develop strong sales through innovative, effective, and cost-efficient marketing/merchandising programs.
• Strong financial acumen and proven track record in building and managing business P&L.
• Advanced Excel/analytical skills
• Experience in forecasting a plus
• Robust understanding of SEO (search engine optimization), web page layout, and web analytics.
• Executive presence, strong communication/presentation, and negotiation skills to interact with customers and management.
• Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Supply Chain, Media, IT, Customer Service, Finance, Legal, etc.).
• Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales and entrepreneurial environment.
• Ability to innovate, influence and lead change internally and externally with customer.
• Ability to travel, as required.

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Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

The base pay range for this position is $90,000 - $115,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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