Brand Marketing Manager, GTM

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

Overview:

At Revlon, we’re transforming beauty with iconic brands and bold innovation. As Brand Marketing Manager, GTM, you will own one of our most dynamic categories, leading strategy, execution, and cross-functional collaboration to deliver impactful brand experiences across retail and digital channels. This role blends creativity with business acumen — driving product launches, activation programs, and cohesive communications that inspire consumers and fuel growth.

Purpose

You will be the brand champion and business owner for Revlon Color Cosmetics Eye, responsible for developing and executing go-to-market strategies that elevate the brand, strengthen consumer engagement, and deliver business results, including share growth. This includes leading integrated campaigns, managing retail and eCommerce activations, and ensuring consistent brand messaging across all consumer touchpoints.

Responsibilities:

Eye Segment Leadership

• Serve as the expert in the Eye category, leveraging consumer insights, market analysis, and competitive intelligence to drive growth.
• Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities.

Go-To-Market Strategy & Execution

• Partner with cross-functional teams to develop and execute holistic activation strategies across media, retail, and digital platforms.
• Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Brief internal teams on activation plans and ensure alignment across channels.

Omnichannel Brand Communications

• Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
• Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
• Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for retail.com and Amazon, ensuring digital assets are cohesive with in-store executions.
• Establish KPIs and track performance to measure program success.

Business Analysis & Reporting

• Own performance tracking, reporting, analysis, and forecasting for the Eye segment.
• Build and manage trackers, collaborating with sales, creative, and production teams.
• Lead and present monthly business and brand reviews.

Financial Management

• Develop and manage the Eye category budget.
• Partner with Finance on brand and project P&L accountability.

Qualifications:

• Bachelor’s degree required; MBA preferred.
• Minimum of 5 years of experience in brand marketing, omnichannel communications experience a plus.
• Experience CPG strongly preferred, beauty is a plus.
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross-functional projects and timelines.

Skills & Success Profile

• Strategic thinker with strong analytical and problem-solving skills.
• Excellent presentation, verbal, and written communication abilities.
• Project management expertise with extreme attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player who thrives in a matrixed organization.
• Passionate about delivering best-in-class brand experiences.
• Proficiency in Microsoft Office; experience with Power BI, Circana, or Nielsen data a plus.

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

The base pay range for this position is $100,000 - $130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

#LI-Hybrid #LI-NA1

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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