Back to jobs
New

Marketing Analytics Lead (Remote - Fractional)

Remote

We are looking for a strategic and technically skilled Marketing Analytics Lead to drive scalable campaign data strategies and deliver impactful insights across global marketing initiatives for project-based work across our client portfolio. This role is ideal for a candidate with deep Salesforce expertise, a passion for data governance, and a proven track record of designing marketing data models that power attribution, performance reporting, and campaign effectiveness at scale.

As the subject matter expert aligned to a specific practice area, you will play a critical role in aligning marketing, sales, and operations teams around unified data structures, enabling consistent reporting and smarter business decisions.

Responsibilities:

Campaign Data Strategy & Hierarchy Design 

  • Design and implement scalable campaign hierarchies, including parent/child structures, campaign member statuses, custom fields, and metadata to support attribution and global reporting.
  • Lead the rationalization of legacy campaign structures, consolidating and redefining taxonomies for consistency and usability across regions and business units.
  • Collaborate with RevOps, Marketing Ops, and Admins to define global campaign coding frameworks, naming conventions, and usage policies.
  • Ensure campaign architecture aligns with broader marketing goals, attribution frameworks, and reporting needs.

Marketing Data Modeling & Analytics Enablement

  • Create and maintain marketing data models that support multi-touch attribution, funnel analysis, lead lifecycle tracking, and campaign performance measurement.
  • Develop and optimize reporting frameworks and dashboards using tools like Power BI, Salesforce Reports, Marketo, and Outreach.
  • Translate strategic marketing objectives into operational KPIs, reporting requirements, and enablement plans for business users and analysts.
  • Partner with data engineering teams to ensure data flows, integrations, and pipelines align with reporting and analytics needs.

Data Hygiene & Governance Best Practices

  • Define and enforce data standardization practices including deduplication, enrichment, and field validation across campaign and lead/contact data.
  • Lead initiatives around governance and compliance, ensuring campaign-related data adheres to naming conventions, metadata standards, and legal regulations.
  • Act as a liaison between marketing, IT, and data engineering teams to ensure cross-platform data integrity and alignment.

Cross-Functional Collaboration & Change Management

  • Facilitate collaboration between marketing, sales, and operations stakeholders to ensure cross-functional campaign taxonomies are both usable and effective.
  • Lead workshops, training sessions, and documentation efforts to onboard users and increase adoption of new campaign models and tools.
  • Serve as a key voice in change management efforts, helping stakeholders understand the value of governance, taxonomy, and scalable data models.
  • Evangelize marketing analytics best practices across the organization, fostering a data-informed culture.

Required Qualifications:

  • 6+ years of experience in marketing analytics, operations, or data strategy, with at least 3 years of hands-on Salesforce campaign experience.
  • Expertise in Salesforce campaign architecture, including campaign hierarchies, statuses, custom fields, and member management.
  • Proven ability to design global campaign frameworks that support attribution and reporting at scale.
  • Experience working with tools such as Power BI, Marketo, Outreach, or equivalent.
  • Strong understanding of data governance principles, including standardization, enrichment, and lifecycle policies.
  • Demonstrated ability to lead cross-functional initiatives, align stakeholders, and manage change through documentation, training, and evangelism.
  • Excellent verbal and written communication skills; able to bridge the gap between technical and non-technical audiences.

Preferred Qualifications:

  • Experience with marketing automation and CRM ecosystems in complex B2B or enterprise environments.
  • Familiarity with account-based marketing (ABM) and lead scoring models.
  • Knowledge of privacy compliance frameworks (e.g., GDPR, CCPA) related to campaign and lead data.
  • Prior experience with global campaign enablement or marketing transformation initiatives.

About RevOpsforce:

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don’t just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we’d love to have you on board.

Type: Contract, hourly 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in RevOpsforce’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.