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Head of Brand Marketing

New York, NY

About Us

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.

About the Role

Rho seeks a visionary Head of Brand Marketing to lead our in-house branding efforts and serve as our internal branding agency. This role will be responsible for shaping and evolving Rho's brand identity, overseeing brand strategy, and managing a team of brand designers. The ideal candidate will bring a blend of creativity and strategic insight, ensuring that our brand resonates deeply with our target audience and stands out in the competitive landscape.

Key Responsibilities:

  • In-House Creative Leadership: Lead our internal creative agency, providing direction for all brand-related projects and campaigns while ensuring alignment with Rho's vision.
  • Brand Strategy Development: Create and execute Rho's comprehensive brand strategy, aligning with company goals and values while positioning us competitively in the market.
  • Team Management: Mentor and manage a team of brand designers, fostering a culture of creativity and innovation while ensuring high-quality output.
  • Cross-Functional Collaboration: Work closely with marketing, product, and communications teams to ensure brand consistency and integration across all company initiatives.
  • Brand Performance Analysis: Develop and implement brand measurement strategies, analyzing data to drive decisions and optimize brand performance.
  • Internal Brand Advocacy: Educate and align the company around Rho's brand message and personality, serving as the primary brand advocate within the organization.
  • Innovation and Trend Analysis: Stay abreast of industry trends and innovative branding techniques, incorporating cutting-edge strategies to keep Rho at the forefront of our market segment.
  • Brand Asset Creation: Oversee the development of brand assets across all mediums, ensuring consistency and quality in visual identity, tone of voice, and brand personality.
  • Stakeholder Management: Collaborate with executive leadership to refine brand positioning and messaging, ensuring alignment with overall business strategy.
  • Budget Management: Oversee and optimize the brand department's budget, ensuring efficient resource allocation and ROI on branding initiatives.

Qualifications

  • 10+ years of experience in branding, with 3+ years in a management role and a proven track record of developing and managing successful brand strategies
  • Strong portfolio demonstrating expertise in brand identity development and creative direction
  • Brand agency experience is a plus
  • Excellent leadership and team management skills
  • Deep understanding of design principles, trends, and best practices
  • Strong analytical skills and ability to translate data into actionable insights
  • Experience working with fintech or B2B brands preferred
  • Proficiency in relevant design and project management software
  • Bachelor's degree in Marketing, Design, Communications, or related field; MBA is a plus

The ideal candidate will combine strategic thinking with creative vision, bringing an agency-like approach to Rho's in-house branding efforts. They will be passionate about building and nurturing a strong brand identity that resonates with our target audience and drives business growth.

Our people are our most valuable asset. The salary range for this role is $172,500 - $182,500. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

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