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Head of Brand Marketing

New York, NY

About Us

From two-person startups to public companies, Rho is the banking platform with everything businesses need to manage cash, control spend, and automate finance busywork. Rho offers corporate cards, banking, treasury, expense management, AP, accounting automation, and more in one integrated platform backed by award-winning support.
 
About the Role
Rho is seeking a seasoned Brand Marketing leader to elevate our brand awareness among venture-backed startup founders and the finance teams of growth companies. In this pivotal role, your mission is to help make Rho a household name within the startup community by developing and executing brand strategies that amplify our presence and foster meaningful relationships within the startup ecosystem and venture capital networks.

Key Responsibilities:
  • Brand Messaging: Collaborate with the CEO and Head of Marketing to manage, refine, and execute brand strategy and audience messaging.
  • Brand Awareness Strategy: Develop and execute brand marketing strategy to increase Rho's visibility among venture-backed startup founders and finance teams of growth companies, making Rho a household name in the startup community.
  • Campaign Management: Own and execute integrated multi-channel marketing campaigns, oversee the creation of compelling content across various channels, and set KPIs to measure and adjust campaign success.
  • Analytics and Performance Measurement: Establish brand measurement strategies to track awareness and engagement. Analyze data to optimize brand performance and demonstrate ROI, providing insights to leadership.
  • Brand Asset Creation: Oversee the development of brand assets across all mediums, ensuring consistency and quality in visual identity, tone of voice, and brand personality.
  • Team Management: Mentor and manage a team of brand designers, fostering a culture of creativity and innovation while ensuring high-quality output.

Qualifications

  • 10+ years of experience in branding, with 3+ years in a management role and a proven track record of developing and managing successful brand strategies
  • Strong portfolio demonstrating expertise in brand identity development and creative direction
  • Brand agency experience is a plus
  • Excellent leadership and team management skills
  • Deep understanding of design principles, trends, and best practices
  • Strong analytical skills and ability to translate data into actionable insights
  • Experience working with fintech or B2B brands preferred
  • Proficiency in relevant design and project management software
  • Bachelor's degree in Marketing, Design, Communications, or related field; MBA is a plus

The ideal candidate will combine strategic thinking with creative vision, bringing an agency-like approach to Rho's in-house branding efforts. They will be passionate about building and nurturing a strong brand identity that resonates with our target audience and drives business growth.

Our people are our most valuable asset. The salary range for this role is $172,500 - $182,500. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

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