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Demand Generation Manager

New York, NY

About Us

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.

About the Role

Rho is looking for a Demand Generation Manager to join our lean, but mighty GTM team, reporting to the Head of Growth. We're not just looking for a channel manager; we seek a growth generalist with an intrinsic understanding of what fuels startups and the visions that drive them. The Demand Generation Manager will be an instrumental player in architecting and building a repeatable growth engine to attract startup founders and finance teams from the ground up.

Responsibilities

  • Strategic Growth Planning: Develop and execute demand generation strategies tailored to startups and finance teams, focusing on long-term, sustainable growth.
  • Full-funnel Campaign Creation and Execution: Design and implement campaigns that resonate with our ICP across the marketing funnel, from building awareness to activation.
  • Channel Experimentation: Explore and test various marketing channels to identify the most effective and efficient ways to reach and engage our target audience.
  • Data-Driven Optimization: Leverage data and analytics to continuously refine strategies, making data-backed decisions to improve campaign performance, lead quality, speed-to-activation, and overall channel ROI.
  • Sales Enablement: Partner with the Sales team to ensure a seamless flow of quality leads that contribute directly to sales pipeline and revenue goals.
  • Marketing technology innovation: Continually scout cutting-edge demand generation tactics and tools and integrate these to keep Rho at the forefront of our market segment.
  • Cross-Functional Collaboration: Work closely with content, community, revenue operations, and product teams to increase awareness, engagement and resonance with our campaigns and offerings. 

Qualifications

  • 3-5 years of experience in demand generation or growth marketing, preferably in startup or fintech environments
  • Proven track record of success in small, agile GTM teams with a history of executing on acquisition tactics from 0 to 1
  • Strong critical thinking skills and growth mindset
  • Ability to quickly adapt to new tools and technologies
  • Strong background in CRM and marketing automation tools, with HubSpot and Salesforce knowledge considered a significant advantage.
  • Excellent communication and collaboration skills
  • Analytical mindset with the ability to derive actionable insights from data

What We're Looking For

  • We value critical thinking and growth instincts over specific channel expertise. The ideal candidate will:
    • Be able to execute flawlessly on acquisition tactics from start to finish 
    • Juggle multiple channels and initiatives with a strong understanding of how it all comes together 
    • Use quantitative and qualitative data to analyze the efficacy and impact of your work
    • Always be testing and iterating to improve and build upon their existing work
    • Put themselves in the shoes of the customer and understand how to create campaigns that resonate with their needs
  • It takes a distinct personality to thrive at a fast-paced startup. Some traits we’re looking for are:
    • Curiosity, creativity and a bias towards challenging the status quo
    • Persistence and resilience, unfazed by large challenges and failures
    • Ability to form an opinion, make decisions and execute quickly in ambiguity 
    • Low ego, and high impact-driving
    • Passion for the startup or fintech industry is a plus
  • A background in growth, marketing, consulting, business operations, or any other quantitative field is encouraged to apply

Our people are our most valuable asset. The salary range for this role is $123,000 - $142,000. Base salary may vary depending on relevant experience, skills, geographic location, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

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