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Product Marketing Lead

Remote

Your Dream. Our Team.

About Rise8

We’re transforming the United States Government and we know that takes a dream team. 

We believe customer experience starts with employee experience, so we take care of our employees. We offer competitive pay and benefits, invest in employee growth, and offer a culture you can’t find anywhere else.

At Rise8, we continuously achieve unreached heights through next-level tech, and on-the-level collaboration. Together, we create continuous impact. We turn breakdowns into breakthroughs, make small steps into giant leaps, and deliver game-changing products through culture-changing process.

We pair Risers with their customer counterparts and practice pairing at every moment to elevate people and teams and deliver results fast and forever. We work in small teams and rotate between them frequently so that we are able to meet new challenges and explore new ideas.

Our methodology is about experimenting and learning, and our culture is empowering. We subscribe to an ethos of kindness. We make a point to bring empathy to each and every project and are guided by a promise and a purpose: to deploy critical outcomes to prod in order to drive relentless progress. Not just an idea. But an outcome. A better world. A world where every day, fewer bad things happen because of bad software.

Rise8 is certified as a Great Place to Work with 100% of employees saying they love working here.

About You

  • A Strategic Visionary: You can see the big picture of GovTech and position Rise8's services to meet evolving government needs.
  • A Clear Communicator:  You excel at translating complex technical concepts into accessible and persuasive language for diverse audiences.
  • Customer-Obsessed: You have a deep empathy for government challenges and a relentless drive to deliver solutions that lead to tangible mission impact.
  • A Collaborative Partner: You thrive in cross-functional environments, seamlessly working with technical teams, growth, and other marketing functions.
  • Data-Driven: You use insights and metrics to inform your strategies and continuously optimize for better outcomes.
  • A Growth Mindset: You are eager to learn, adapt, and drive continuous improvement in a fast-paced environment.
  • An A Player: You embody Rise8's core values, exhibit desired character traits, and continuously improve your skills. You bring integrity, impact, and an optimistic skepticism to your work. You’re a Strategist. A Translator. A Growth Driver.

If you're passionate about transforming how government agencies acquire and deliver modern software, thrive on translating complex technical capabilities into compelling stories, and excel at driving measurable impact, then keep reading. Rise8 is on a mission to modernize software delivery for the most critical organizations, ensuring "fewer bad things happen because of bad software". We need a Product Marketing Lead who can clearly articulate our unique value and empower our teams to connect with ideal customers.

This role isn't just about understanding our services; it's about deeply understanding the nuanced challenges of the US Federal Government and positioning Rise8's services and capabilities as the essential solution for achieving "critical outcomes in prod". You'll bridge the gap between our expert engineers, product managers, and designers, and the government leaders who need our help to innovate, modernize, accelerate, transform, diagnose, and rescue their programs.

As a Product Marketing Lead at Rise8, you will:

  • Continuously gather market intelligence to deeply understand the needs, challenges, and buying processes of our ideal government customer profiles (ICPs) and personas. Conduct in-depth research to identify key pain points experienced by Program Managers, Contracting Officers, Software Directors, Materiel Leaders, and Acquisition Officers within select agencies.
  • Translate Rise8's technical value (Custom Software Delivery through Software Engineers, Platform Engineers, Product Managers, and Product Designers) into compelling, mission-aligned benefits for diverse government stakeholders. This includes understanding the intricacies of continuous delivery, cATO, and RMF, and navigating traditional procurement hurdles.
  • Develop clear, differentiated, and impactful messaging and positioning for Rise8's services, ensuring it resonates with various government (military personnel vs. government civilians) and commercial buyer personas.
  • Articulate how Rise8 helps government entities achieve "critical outcomes in production" through our unique technical expertise and approach to achieving continuous delivery.
  • Collaborate closely with the Content Director and Sr. Marketing Programs Manager to translate core messaging into engaging content and sales enablement materials (e.g., case studies, one-pagers, presentations, website copy, thought leadership pieces, video assets).
  • Leverage and optimize existing content (Prodacity, cATO Playbook ) and identify opportunities for new, targeted assets that highlight and differentiate Rise8’s services in the market.
  • Support the planning and execution of integrated marketing campaigns (e.g., Prodacity, cATO Playbook campaigns, Video Series) across various channels, including paid media, email, events, and organic social.
  • Continuously monitor the competitive landscape within GovTech, particularly against other digital services firms and identify opportunities to evolve messaging to remain differentiated.
  • Work with the Director of Marketing to establish relevant KPIs and analyze marketing performance data to inform strategic adjustments and optimize future product marketing efforts.

Qualifications

  • 10+ years of progressive marketing experience, with a strong focus on services marketing for a professional services focused company, ideally within the B2G or US Federal Government sector, specifically in technology or GovTech.  Experience with DevOps/DevSecOps and Agile methodologies is preferred.
  • Proven track record of defining and executing go-to-market strategies for services or solutions.
  • Deep understanding of the US Federal Government procurement process and buyer's journey to align sales enablement assets to each phase.
  • Experience in developing compelling messaging and content that resonates with diverse government personas (e.g., military vs. civilian, technical vs. acquisition).
  • Strong analytical skills with the ability to interpret market data and campaign performance to drive strategic decisions.
  • Excellent collaboration and communication skills, with a proven ability to work effectively across internal teams and with external partners.

Salary

The annual salary range for this role as it is posted is $115,668 - $144,611 regardless of final candidate location within the United States. The final job level and annual salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s), and calibrated against relevant market data and internal team equity. 

Benefits

  • Flexible schedule in a 100% distributed workforce 
  • Premium Insurance: We cover up to 100% of the employee premium and up to 80% of the combined dependent premium on our base health plan, depending on pay band. We also cover 100% of the premium for employee and dependent Dental and Vision as well as employee premiums for Life and Disability coverage.
  • Retirement: 401k match at 10% gross pay.
  • Paid time off (PTO): 4 weeks combined accrued vacation and sick leave, 11 Federal holidays, your birthday, jury duty, and bereavement.
  • Education & Training: Accrued budget of up to $3,500 per year for classes, travel, events, and materials.
  • Home Office and Merch: We offer $750 per year for home office technology and equipment as well as $100 per year for Rise8 merch from our Swag Store.
  • Wellness Budget: To encourage and support a well-rounded healthy lifestyle, we cover 100% reimbursement on a variety of wellness activities and products, up to $500 per calendar year. Or Rise8 is part of the the Life Time Corporate Partner program. In lieu of your $500 annual wellness benefit, you can instead get a $75 monthly credit towards a Life Time membership ($900 annual benefit).
  • Equipment: We offer a MacBook Pro

All of Rise8’s work in this area is with Federal Government customers that require our employees involved with their projects be U.S. citizens. As such, this role requires U.S. citizenship. If hired, you would also be required to go through a background investigation.


Rise8 is an Equal Employment Opportunity employer that will consider you for this role regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

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