Director, Experiential and Ecosystem Marketing

Riva is the trusted partner for enterprise organizations seeking to build stronger client relationships while streamlining operations. Our innovative solutions empower sales advisors to deliver personalized, compliant experiences at scale. With seamless CRM integration, real-time client insights, and advanced data governance—Riva ensures every client interaction counts. 

Serving leading global financial services and other data-sensitive industries for over 15 years, we help businesses safeguard their clients, nurture lifelong relationships, and reclaim valuable time. Join the 650+ enterprises worldwide who trust Riva to transform how they engage with their customers. 

As we enhance our global expansion efforts and go-to-market strategy, we are looking for a strategic and results-driven Director, Experiential and Ecosystem Marketing to join our high performing Marketing team. 

 

WHAT YOU WILL BE DOING 

Reporting to our Vice President of Marketing, the Director, Experiential and Ecosystem Marketing is responsible for defining and leading Riva’s global experiential marketing, partner marketing, and customer advocacy strategy to drive pipeline growth, revenue acceleration, brand authority, and long-term community engagement. 

This role owns the strategy, execution, and performance measurement of Riva’s third-party sponsored events, owned events, virtual events, field marketing programs, partner co-marketing initiatives, and customer advocacy programs. You will work cross-functionally with Sales, Business Development, Customer Success, Product Marketing, and Executive Leadership to design high-impact experiences that deepen relationships with prospects, customers, and partners. 

As a member of the marketing leadership team, you will operate strategically while maintaining operational excellence, ensuring measurable ROI across experiential and ecosystem initiatives. While there are no direct reports initially, this role is expected to build and lead a high-performing team over time. 

To succeed in this role, you must be excited by the evolving role of AI and emerging technologies in modern B2B marketing and understand how to thoughtfully apply them to improve personalization, operational efficiency, audience insights, event experiences, and ecosystem engagement at scale—while maintaining strong standards around brand integrity, compliance, and data governance. 

If you are a data-driven marketing leader with demonstrated experience building scalable experiential, partner, and advocacy programs in an enterprise B2B SaaS environment—particularly within regulated or data-sensitive industries—you will thrive in this role.

More specifically your responsibilities include: 

• Define and own Riva’s global experiential and ecosystem marketing strategy aligned to revenue and brand objectives 

• Develop and execute a comprehensive global events portfolio including third-party conferences, field marketing events, owned flagship events, executive roundtables, and virtual programs 

• Establish measurable pipeline, revenue, and brand KPIs for experiential initiatives, ensuring strong ROI and executive visibility 

• Develop programs that strengthen executive and practitioner communities around Riva’s brand, customers, partners, and industry ecosystem 

• Build and scale Riva’s customer advocacy program, including reference programs, case studies, speakers bureau, community engagement, and customer storytelling initiatives 

• Lead and evolve Riva’s partner marketing strategy in collaboration with Business Development and Alliances, including co-marketing campaigns, joint events, partner enablement, and communications 

• Design exceptional experiential touchpoints that differentiate Riva in enterprise and regulated markets 

• Partner closely with Sales leadership to align field marketing programs to target accounts and priority verticals 

• Collaborate with Growth Marketing and Marketing Operations to ensure accurate tracking, attribution, and reporting across all experiential and partner initiatives 

• Leverage audience, engagement, and intent data to continuously optimize experiential and community programs across the customer lifecycle 

• Ensure experiential programs integrate effectively with digital engagement strategies, account-based marketing initiatives, and lifecycle marketing programs 

• Own budget planning, forecasting, and performance analysis for experiential and partner marketing programs 

• Develop scalable frameworks and processes for event planning, partner marketing engagement, and customer advocacy lifecycle management 

• Evaluate and leverage AI-enabled marketing technologies and workflows to improve operational efficiency, audience targeting, personalization, content scalability, and event experiences 

• Identify, evaluate, and prioritize new event and sponsorship opportunities aligned with strategic growth objectives 

• Partner with Executive Leadership to expand thought leadership visibility through speaking opportunities, customer engagement programs, and industry influence initiatives 

• Represent Riva at key industry events and executive-level engagements (travel may be required up to 30%) 

• Provide leadership and mentorship within the marketing organization, with the expectation of building and managing a team as the function scales 

• Stay current on enterprise SaaS, financial services, and revenue intelligence industry trends to proactively identify high-impact opportunities 

• Operate with both strategic vision and hands-on execution as required 

• Additional duties and projects as assigned 

 

WHAT YOU BRING TO THE ROLE 

• 8+ years of experience in experiential, event, partner, community or ecosystem marketing within a high-growth enterprise B2B SaaS environment 

• Proven experience building and scaling global event portfolios, including third-party, owned, field, and virtual programs 

• Demonstrated success launching and growing customer advocacy or community programs that drive measurable revenue impact 

• 3+ years of experience leading people or building teams, with strong leadership and coaching capabilities 

• A post-secondary education in Marketing, Advertising, Commerce, Business Administration, or a related field 

• Experience working in a global B2B SaaS company in a highly regulated industry such as financial services, life sciences, medical device, security and defence, or energy 

• Strong understanding of enterprise sales cycles and the role experiential marketing plays in pipeline acceleration and deal velocity 

• Experience developing and executing partner co-marketing programs, ideally including System Integrators or strategic technology alliances 

• Proven ability to manage budgets, forecast outcomes, and report on ROI tied to pipeline and revenue metrics 

• Demonstrated curiosity and proficiency in leveraging AI and emerging technologies to improve marketing effectiveness, operational efficiency, audience engagement, and program scalability 

• Strong understanding of modern B2B SaaS marketing technology ecosystems, including event technology, automation platforms, attribution tools, and AI-enabled marketing solutions 

• Experience engaging executive enterprise audiences through high-touch experiential and relationship-driven marketing programs 

• Exceptional executive communication and presentation skills 

• Strong cross-functional collaboration skills with Sales, Customer Success, Product Marketing, and Executive stakeholders 

• Advanced project management capabilities with the ability to manage complex global initiatives simultaneously 

• Experience with marketing automation and CRM platforms (HubSpot/Pardot and Salesforce preferred) 

• Experience with enterprise event technologies and partner/community platforms 

• Data-driven mindset with the ability to translate experiential impact into measurable business results 

• Experience measuring and communicating marketing influence across complex enterprise sales cycles 

• Strong interpersonal and relationship management skills—internally and externally with partners, customers, and industry leaders 

• Comfortable navigating organizational change and evolving go-to-market strategies in a high-growth environment 

• Ability to operate in a fast-paced, high-growth, ambiguous environment 

• The ability to work remotely while still driving results across the business and teams 

 *An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered

Bonus Points for 

• Experience incorporating AI-enabled workflows or technologies into marketing operations, events, or community programs 

• Experience building and scaling a flagship owned customer or industry conference 

• Experience building a customer advocacy or community program from the ground up 

• Experience working with enterprise financial services organizations 

• Familiarity with ABM strategies aligned to field and event marketing 

• Experience supporting executive thought leadership or C-level engagement strategies 
• Ability to speak and write in a second language 

 

CORE COMPETENCIES FOR SUCCESS 

• Communication: Conveying information clearly and effectively across all levels and listens actively.  

• Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.  

• Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.  

• Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.  

• Analytical Thinking & Decision Making: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.  

• Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.  

• Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.  
• Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive. 

 

MORE ABOUT RIVA 

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM - synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms. 

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value. 

 

WHAT WE BRING TO THE TABLE 

• RRSP/TFSA matching.  

• Paid vacation starting with 3 weeks.  

• Paid wellness time for mental health, personal benefits, and personal time.  

• Paid time off to volunteer with charities of your choice.  

• Extended health care benefits, dental and life insurance.  

• Professional development and training allowance for career advancement.  

Must hold a valid work permit or be a permanent resident or citizen of Canada. 

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 

We appreciate all applicants for their interest in joining Riva. Please note that only candidates selected to move forward in the process will be contacted.