Director, Global eCommerce

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Position Summary / Objective

The Director, eCommerce & Omnichannel is the enterprise leader responsible for defining and scaling Riverside’s digital commerce strategy, with a primary focus on accelerating profitable growth for the MadeGood brand across Amazon, omnichannel retailers, and emerging on-demand platforms.

This role is accountable for the performance of the global eCommerce business, including strategy, customer development, channel profitability, and successful channel activation. As eCommerce becomes an increasingly critical driver of household penetration and brand discovery, this leader will shape how Riverside acquires, converts, and retains consumers in digital environments while ensuring strong alignment with total US commercial strategy.

The Director will operate at both a strategic and system-building level, establishing the long-term roadmap for digital commerce, building scalable capabilities, and ensuring disciplined investment across platforms. This individual will lead cross-functional alignment across Sales, Marketing, Finance, Supply Chain, and Insights to deliver best-in-class digital execution and sustainable, profitable growth.

This is a high-impact, high-visibility role on the US Commercial Leadership Team, with influence on both near-term performance and long-term channel evolution. The role currently manages a small team and is expected to define and build the future eCommerce organization as the business scales.

Primary Responsibilities

eCommerce Strategy & Business Ownership

• Define and lead Riverside’s multi-year eCommerce and omnichannel growth strategy, aligned to broader US commercial priorities.
• Own the eCommerce P&L, including revenue, trade, and profitability across platforms.  Work alongside the Retail Media team to successfully deploy channel-specific media.
• Establish clear investment guardrails and decision frameworks to balance growth, margin, and brand equity.
• Identify and unlock new sources of growth, including new platforms, formats, and consumer acquisition strategies.

Customer & Platform Leadership

• Lead strategic relationships with key digital customers (Amazon, Walmart.com, Instacart, Thrive, and emerging platforms).
• Own joint business planning and long-term partnership development with top eCommerce accounts.
• Define platform-specific strategies across assortment, pricing, promotion, and content to maximize performance and incrementality.
• Ensure alignment between pure-play and omnichannel retailers to drive a cohesive consumer experience.

Digital Demand Generation

• Guide the eCommerce media strategy, including investment allocation, performance measurement, and ROI optimization.
• Partner with Marketing to integrate retail media into broader brand-building efforts.
• Develop frameworks to drive efficient new-to-brand household acquisition and lifetime value.
• Continuously evolve Riverside’s approach to search, content, and conversion to maintain a best-in-class digital shelf.

Performance Management & Optimization

• Establish KPIs and performance management systems across all eCommerce platforms.
• Leverage analytics tools (Profitero, retailer data, etc.) to drive actionable insights and continuous improvement.
• Lead optimization across availability, pricing, search visibility, ratings & reviews, and conversion.
• Ensure disciplined forecasting and demand planning in partnership with Finance and Supply Chain.

Cross-Functional Leadership & Integration

• Serve as the organization’s eCommerce subject matter expert and thought leader.
• Drive integration of eCommerce into brand planning, innovation, and shopper marketing strategies.
• Partner with Innovation teams to develop eCommerce-first product, pack, and assortment strategies.
• Influence enterprise decision-making related to pricing, promotion, and channel strategy.
• Examine and diagnose cost-to-serve efficiencies to drive channel profitability.

Capability & Team Building

• Build and lead a high-performing eCommerce team as the channel scales.
• Define organizational structure, roles, and capabilities required for long-term success.
• Embed omnichannel thinking into commercial processes, KPIs, and ways of working across the organization.
• Coach and develop talent, fostering a culture of accountability, curiosity, and performance.

Education & Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years of progressive experience in CPG, with significant leadership in eCommerce and omnichannel.
• Demonstrated ownership of a digital commerce P&L, including media and trade investment.
• Deep experience with Amazon and Walmart.com; familiarity with Instacart, Thrive, and emerging platforms.
• Proven ability to scale digital businesses and build capabilities within a growing organization.

Skills & Abilities

• Strong strategic and commercial mindset with ability to balance growth and profitability.
• High level of financial acumen and comfort managing trade-offs across investment levers.
• Data-driven decision maker with ability to translate insights into action.
• Exceptional cross-functional leadership and influencing skills.
• Builder mentality with experience developing teams and capabilities from early stages.
• Comfortable operating in a fast-paced, evolving environment with ambiguity.
• Passion for brand-building, consumer experience, and digital innovation.
• Deep alignment with Riverside’s values and purpose-driven approach.

At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.
  
• Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

Disclaimer: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.