Senior Director, Marketing and Communications | Road to Hire
Position Overview
Road to Hire is seeking exceptional mission-aligned talent to join its team as it pivots to a new chapter to position itself for new heights of success and organizational excellence. As a Senior Director, Marketing and Communications, we’re looking for someone dynamic and strategic to join our core leadership team and drive a comprehensive marketing and communications strategy across our organization. Reporting directly to the Chief Operating Officer, this senior leader will lead a dedicated team while serving as a key architect of our external presence and stakeholder engagement efforts.
This role represents a unique opportunity to shape and execute integrated marketing and communications strategies that amplify our mission, strengthen stakeholder relationships, and drive organizational growth. The successful candidate will be a proven leader who thrives in a collaborative environment and brings both strategic vision and hands-on execution capabilities.
Priority consideration for interviews will be given to applicants who submit by Monday, August 11th
Key Responsibilities
Strategic Leadership
- Develop and implement comprehensive marketing and communications strategy aligned with organizational objectives
- Serve as a key member of the core leadership team, contributing to strategic planning and organizational direction
- Partner with executive leadership to ensure consistent messaging and brand positioning across all touchpoints
- Lead strategic planning processes for marketing and communications initiatives
Executive and CEO Communications
- Develop and execute executive communications strategy, including thought leadership positioning
- Craft high-impact messaging for CEO and senior leadership across multiple channels and audiences
- Manage executive speaking opportunities, media interviews, and public appearances
- Create and oversee production of executive content including speeches, presentations, and written communications
Public Relations and Media Strategy
- Design and implement comprehensive PR strategy to enhance organizational visibility and reputation
- Build and maintain relationships with key media contacts, journalists, and industry influencers
- Manage crisis communications protocols and serve as primary media liaison
- Develop and execute media campaigns that support organizational priorities and initiatives
Digital and Social Media Leadership
- Oversee digital marketing strategy across all platforms and channels
- Lead social media strategy, content creation, and community engagement efforts
- Provide creative direction for digital campaigns, visual content, and multimedia assets
- Drive digital campaigns that increase awareness, engagement, and conversion
- Ensure brand consistency and voice across all digital touchpoints
Donor and Philanthropy Communications
- Partner closely with VP, Philanthropy and External Affairs to develop donor communication strategies
- Create compelling donor-focused content that drives engagement and retention
- Support major gift solicitation through strategic communications and stewardship materials
- Develop and execute comprehensive donor journey communications
Website and Digital Presence
- Oversee website strategy, content management, and user experience optimization
- Ensure website serves as effective hub for organizational communications and engagement
- Lead digital asset management and content governance processes
- Drive website analytics and optimization efforts
Events and Stakeholder Engagement
- Develop communications strategy for organizational events, conferences, and stakeholder gatherings
- Oversee event marketing, promotion, and communications execution
- Create engaging content and materials that enhance event experiences
- Manage post-event communications and follow-up strategies
Team Leadership and Development
- Lead, mentor, and develop a high-performing marketing and communications team
- Provide creative direction and editorial oversight for all team-produced content and campaigns
- Foster collaborative culture and professional growth opportunities for team members
- Manage team workflows, project priorities, and resource allocation
- Build team capabilities through hiring, training, and strategic development initiatives
Required Qualifications
Experience and Leadership
- Minimum 8+ years of progressive marketing and communications leadership experience
- At least 5 years of direct team leadership and management experience
- Proven track record of developing and executing comprehensive communications strategies with measurable results
- Demonstrated experience leading cross-functional initiatives and managing multiple stakeholder relationships
Education and Technical Knowledge
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field
- Deep knowledge of communications systems, practices, and emerging technologies
- Proficiency with digital marketing tools, analytics platforms, and content management systems
- Understanding of SEO, SEM, social media algorithms, and digital marketing best practices
Mission Alignment and Sector Knowledge
- Strong orientation and alignment with organizational mission and values
- Comprehensive understanding of nonprofit landscape, donor relations, and philanthropic communications
- Experience working in mission-driven organizations or cause-related communications
Core Competencies
- Exceptional project leadership and management capabilities
- Outstanding written and verbal communication skills with demonstrated excellence as a strong writer across multiple formats and audiences
- Creative direction capabilities with ability to guide visual and content creative development
- Strategic thinking with ability to translate vision into actionable plans
- Data-driven approach to measuring and optimizing communications effectiveness
- Crisis management and issues communications experience
Preferred Qualifications
- Master's degree in Communications, Marketing, or related field
- Experience in nonprofit fundraising communications and donor stewardship
- Background in integrated marketing campaigns and brand management
- Experience with marketing automation platforms and CRM systems
- Public speaking and presentation experience
Compensation
Compensation Range: Actual compensation is based on qualifications, and experience.
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
About Road to Hire:
Road to Hire invests in the untapped potential of underrepresented young adults by breaking down barriers to career success. We provide continuous support from high school classrooms, through college into high-paying careers, and equip young professionals with the skills, confidence, and opportunities to unlock economic mobility and lasting career growth. Road to Hire is headquartered alongside Red Ventures corporation, its founding corporate partner. R2H is considered RV Corporate's social impact vertical while maintaining its status as a standalone 501(c)(3) nonprofit organization.
Reports to: Chief Operating Officer
Location Requirements: This position requires residence in Charlotte, NC with in-office presence Tuesday through Thursday. Remote work is available Monday and Friday unless special requirements are requested by the CEO. Occasional weekends and evenings may be required to support the CEO/COO or R2H events/initiatives.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
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