Back to jobs
New

Vice President, Engineering

Colorado
About Rocket Lawyer
 
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.
 
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

The VP of Engineering – SMB will be responsible for leading the engineering group for Rocket Lawyer’s Solo & Micro Business (SMB) business team. This team builds and scales the products and services that enable entrepreneurs and business owners to form, manage, and grow their companies, while staying compliant and legally protected.

Reporting directly to the CTO, this leader will own the end-to-end engineering execution for the SMB business, working in close partnership with the Head of Business of SMB, product management, design, data, and AI teams. They will be responsible for driving delivery velocity, instilling engineering excellence, and scaling systems to meet customer and business needs.

This is a highly visible role where the leader will directly impact the company’s revenue and customer growth.

How you will make a difference day to day

  • Leadership & Culture: Build and lead a high-performing SMB engineering team (currently ~40 people across US, BR & UK), fostering a culture of accountability, velocity, and innovation.
  • Execution & Delivery: Ensure predictable and high-quality delivery of SMB product roadmap, while continuously improving engineering processes and outcomes.
  • Cross-functional partnership: Work hand-in-hand with the SMB Business Head, product, design, Ops and AI teams to align business and technology priorities.
  • Scalability: Architect and scale systems that support high-volume, customer-facing SMB products.
  • People Development: Recruit, retain, and mentor top engineering talent; develop strong technical leaders within the SMB group.
  • Data-driven Management: Use metrics and OKRs to measure engineering velocity, quality, and impact; drive continuous improvement.
  • Modern Engineering Practices: Champion best practices including AI Development tools, CI/CD, cloud-native architectures, observability, and secure development lifecycles.
  • AI Enablement: Collaborate with the AI team to embed intelligence into SMB experiences, leveraging Copilot and related initiatives.
  • Mobile Ownership: Oversee Rocket Lawyer’s iOS and Android applications, ensuring they are fast, intuitive, and seamlessly integrated into the overall platform and Copilot.

What you’ll need

  • 10+ years of progressive engineering leadership experience, including at least 5 years in VP/Director-level roles, with experience managing people managers and leading teams of 25+.
  • Proven success leading geographically distributed teams (US/BR/EU) and working in matrix business structures
  • Track record of building scalable, high-availability, secure cloud systems (GCP/AWS/Azure).
  • Experience shipping customer-facing web products at scale, ideally in SaaS, e-commerce, or legal-tech/fintech.
  • Experience with the latest front-end technologies and CMS systems.
  • Deep familiarity with  high velocity, self-service Product Led Growth (PLG) motions - with proven ability to effectively collaborate with business leaders, product managers and design to deliver great customer experiences.
  • Data-driven mindset; strong fluency with metrics, OKRs, and business outcomes.
  • Excellent communication skills and executive presence; able to influence across C-suite.
  • Deep technical knowledge of SEO/SEM.

Nice to Have

  • Experience with SMB-focused products or compliance/formation services.
  • Familiarity with legal-tech, fintech, or AI-enhanced workflows.
  • Hands-on technical depth in Java or similar.
  • Background scaling from startup → growth stage in a global, matrixed company.
  • Familiarity with AEO/GEO (Answer Engine Optimization)
  • Experience with Mobile web and app development.

Success in 12–18 Months

  • SMB engineering velocity and predictability measurably improved.
  • High-performing, stable SMB engineering leadership bench in place.
  • Roadmap delivery tightly aligned with SMB business outcomes.
  • Core SMB systems scaled for the next stage of Rocket Lawyer growth.
  • SMB products seamlessly incorporate AI-powered capabilities in partnership with the Copilot team.

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

  • Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
  • Unlimited PTO
  • Competitive salary packages
  • Life insurance
  • Disability benefits
  • Supplemental Optional Life Insurance Benefits
  • FSA Options Optional
  • HSA with Company Match
  • 401k program with Company Match
  • Wellhub & ClassPass fitness platforms
  • Comprehensive Pet Insurance options
  • Financial Wellbeing & Student Loan Program access
  • Access to additional Mental Health & Wellbeing resources
  • Pre-tax Commuter/Transit Benefits
  • Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates 

Interview Process

  • Recruiter Phone Screen
  • Role Assessment(s)
  • Hiring Manager Interview
  • Panel Interviews
  • Final Interview
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
 
All your information will be kept confidential according to EEO guidelines.
You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.
 
Compensation
Base salary range by location:
  • San Francisco Bay Area, CA: $284,000 - $334,000
  • California (outside of San Francisco Bay Area): $263,000 - 309,000
  • Colorado: $241,000 - $284,000
  • Utah, Arizona, and North Carolina: $227,000 - $267,000

 

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$227,000 - $334,000 USD

By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy. 

Create a Job Alert

Interested in building your career at Rocket Lawyer? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Which cloud platform(s) have you led teams on? *
Which of the following areas do you have direct technical leadership experience in? *

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Rocket Lawyer’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.