Employer Brand Marketing Manager

 

At Rocksteady Music School, we’re more than just the UK’s largest employer of full-time musicians—we’re a community on a mission to bring the joy of live music and band experiences to thousands of children across the UK. As we continue to grow, we’re looking for a passionate Employer Brand Marketing Manager to join our Hampshire-based team and help attract talented musicians to join us as music teachers.

Why Join Rocksteady?

Swap the city rush for countryside calm! Our stunning Hampshire office offers apple orchard parking, lakeside meeting spots, and inspiring countryside views—perfect for recharging your creativity during a lunchtime stroll. You’ll also work with a team of music-loving, talented colleagues who are just as passionate about what we do as you are.

About the Role

This is an exciting opportunity to lead and deliver marketing campaigns across multiple channels. As Employer Brand Marketing Manager, you’ll play a pivotal role in growing our team of music teachers, driving brand awareness, and connecting with musicians across the UK. To excel in this role, you’ll need a genuine passion for music and a deep understanding of the musician’s journey. You’ll work on everything from digital campaigns to offline marketing, events, PR, and content creation—all with the aim of inspiring musicians to share their love of music while making a meaningful impact on children’s lives. If you’re someone who lives and breathes music, this is your chance to make a difference in the world of education and beyond. Hours: 35 hours per week

Main responsibilities:

1. Campaign Development & Delivery

· Work closely with the Head of Growth to attract musicians and build awareness of Rocksteady as an employer.

· Collaborate with internal teams, including creative and recruitment, to ensure campaigns align with company goals.

2. Branding & Messaging

· Ensure consistent brand messaging across all touchpoints, highlighting the joy and impact of teaching music with Rocksteady.

· Craft compelling content, from ad copy and brochures to email campaigns and social media posts, tailored to resonate with musicians.

3. Events & Community Engagement

· Organise and promote events, such as open days, recruitment fairs, or music teacher meetups, to connect with potential applicants.

· Develop partnerships with music schools, universities, and industry organisations to build a strong network.

· Represent Rocksteady at events to showcase our mission and opportunities for musicians.

4. Data & Insights

· Deliver accurate and insightful reporting regularly

· Conduct extensive desk research to inform planning

· Quant and Qual market research to understand the needs and challenges of musicians

5. General Marketing & Growth Initiatives

· Collaborate with the wider team to produce resources that resonates with musicians

· Stay updated on trends in education, brand and marketing to identify new opportunities.

About you

We’re seeking a well-rounded marketer who’s as passionate about strategic thinking as they are about rolling up their sleeves and getting creative. Key Traits:

· Strategic and Creative: You’re able to see the big picture but love coming up with innovative ideas to make it happen.

· Data Confident: Adept at using Excel and other BI systems

· Team Player: You thrive in a team environment and enjoy working with colleagues across departments.

· Agile and Open-Minded: You’re comfortable with change and adapt quickly to new priorities.

· Mission-Driven: You’re inspired by the idea of bringing live music to children and are excited to share that passion with others. Your Experience & Skills:

· Proven experience in general marketing, including digital and offline channels.

· Deep understanding of the music industry and the ability to connect authentically with musicians, showcasing empathy for their journey and passion for their craft

· Strong copywriting and content creation skills, with the ability to craft messaging that resonates with specific audiences.

· Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.

· Familiarity with event management and partnership building.

Bonus Skills (Not Essential):

· Experience working in the recruitment sector or marketing to musicians

· Experience of working with an ATS system

NB: Even if you don’t think you tick all the boxes, if the job interests you and you like what we do, please send over your CV and introduce yourself. We firmly believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to bringing the joy of music to thousands more children around the UK.

Additional Information  

We are committed to safeguarding and promoting the welfare of all children and expect all our staff to share this commitment.  

As this role involves regular work with children and young people, and meets the definition of regulated activity, it is exempt from the Rehabilitation of Offenders Act 1974. Under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 you must disclose all unprotected unspent and spent cautions and convictions. Further details on what convictions must be declared can be found in the Governments Guidance on the Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975. You can find out more about our policy on recruitment of ex-offenders here. 

If you are offered this position, Rocksteady will ask you to complete an enhanced DBS check with a children's barred list check.  

It is an offence for an individual who has been barred from working with children to apply for regulated activity. Providing false information is also an offence and could result in the rejection of the applicant, summarily dismissal if selected, and possible referral to the police.  

Rocksteady Music School is an equal opportunity employer. We are committed to the fair treatment of staff, potential staff, and of our services, regardless of race, gender, religion, sexual orientation, responsibilities for dependents, age, physical/mental disability, or offending background.   

To find out more about Rocksteady, check out our website www.rocksteadymusicschool.com    

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