Senior ABX Strategist - Contractor

We are looking for an exceptionally awesome Senior ABX Strategist to contract for 6 months. This position reports to the AVP, Customer Engagement Strategy.

Timeframe: June 17, 2024 - December 6, 2024

About us

• We care about our people who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self and above all, no assholes allowed
• #WeAreROIDNA

What You’ll Be Doing

Senior ABX Strategists, work with their assigned clients to create and communicate strategic priorities designed to grow their clients' businesses.

To be successful in this role, daily you will:

• Possess a solid background in B2B digital marketing. This encompasses areas such as omnichannel strategy (paid, owned, and earned media), account-based experience (ABX blended strategy development), marketing analytics, marketing technology, and execution and management of digital marketing programs.
• Develop comprehensive strategy plans. Following our methodology, create sophisticated ABX and Omnichannel strategy plans while leveraging the expertise of our Channel Leads.
• Be data-driven. You love reading and analyzing data and believe in using facts, data, and metrics to make strategic business decisions.
• Have the ability to be agile as each client's needs are unique.
• Onboard and lead new clients through ABX Data & Strategy Intake Sessions - account identification, audience & engagement, channel activation (paid and owned), analytics & data integration, and strategy & planning.
• Manage the day-to-day strategy of your assigned client’s. Monitor, track, and report on engagement of assigned accounts and results across all programs and campaigns; lead strategy refresh recommendations based on analysis of results

What You Have

• Experience in using various ABX Marketing Platforms and an understanding of how they all work together (e.g., 6sense, Demandbase, Drift, Mutiny, Salesforce, Marketo, Pardot, HubSpot, ZoomInfo)
• At least 5-7 years of marketing experience in creating and implementing ABX blended strategies (1:1, 1:Few and 1:Many). ABX, 6sense certifications are a plus!
• The ability to connect the dots between paid media, campaign landing pages, email nurture campaigns, Drift, Mutiny, 6sense, and the role content strategy plays in reaching the ideal customer profile
• Highly proactive and analytical mindset, with the ability to help drive projects forward
• A proactive self-starter drive, demonstrating high initiative and critical thinking
• Excellent verbal and written communication skills
• Team player mindset with the ability to collaborate and also work independently
• The ability to excel at building and recommending clients’ omnichannel media mixes song with providing campaign strategy guidance from ideation to implementation.  You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow. 

The estimated range for this role is $75-$120 per hour. ROI DNA takes into consideration a candidate’s education, training, and experience, as well as the expected work to be performed and other business related factors when determining the rate for potential contractors.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.