Senior Strategist (B2B Marketing)

 Senior Strategist at ROI·DNA

Overview

ROI·DNA is looking for a Senior Strategist to join our fast-paced, insight-driven team. We work with some of the most innovative tech brands in the world to develop smart, measurable marketing strategies that deliver real commercial impact. This role is ideal for someone who thrives on solving complex business problems, shaping positioning and messaging, and building integrated marketing strategies that align to the buyer journey—from brand through to demand.

You’ll be the strategic engine across ABM programs, demand generation campaigns, and go-to-market initiatives. Whether you’re decoding enterprise buyer intent signals, reframing a product proposition, or planning content against different funnel stages, your role will be to bring clarity, creativity, and commercial sharpness to everything we do.

About ROI∙DNA

Newly launched in the UK, under our parent company Hotwire, ROI∙DNA is a global team of strategic, data-driven marketing specialists that are obsessed with technology. As the name suggests, we’re all about turning great ideas into impactful results for our clients, and we’re passionate about this. We’re proud to be an inclusive, culture-first company; one that cares about our people and puts them at the heart of our successes – no egos allowed! As we continue to grow in the UK, we’re on the lookout for experienced marketeers with strong agency credentials who thrive in agile, fast-paced environments and bring bold ideas to the table.

What You’ll Do

• Lead strategy for client accounts across ABM, demand generation, lead gen, and brand campaigns
• Develop insight-led strategic frameworks that guide campaign execution across digital, content, creative, and media workstreams
• Translate complex client propositions into compelling value stories and messaging hierarchies that resonate with enterprise buyers
• Create persona maps, customer journeys, and strategic narratives to inform campaign planning
• Define KPIs and success metrics aligned to business objectives and pipeline impact
• Collaborate closely with creative, media, content, and analytics teams to bring campaigns to life and ensure strategic integrity across touchpoints
• Act as a trusted advisor to clients—confidently presenting work, challenging briefs, and unlocking new strategic opportunities
• Stay sharp on the latest in B2B tech trends, buying group behaviour, and performance marketing techniques
• Where required, lead on content strategy, developing messaging frameworks and editorial direction based on data and audience insights
• Help define content formats and themes that support strategic narratives and drive engagement

Who You Are

• 5–7+ years’ experience in a strategic planning or marketing strategy role, ideally within a B2B agency environment
• Ideally you will have a background in, or some specific experience in content strategy
• Deep knowledge of the technology sector and how enterprise buyers behave
• Fluent in the full B2B funnel—from brand to demand—and the role each discipline plays
• Proven experience building strategic foundations for ABM programs and demand generation campaigns
• Able to think analytically and creatively in equal measure—comfortable parsing data, conducting interviews, and crafting story-driven strategies
• Clear, concise communicator who knows how to bring clients on a journey
• Collaborative, low-ego team player with the confidence to lead thinking and drive impact

Why Us:

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. We currently require people in our London office 2-3 days week, but fully support a ‘thoughtful working’ policy
• Global Reach & Opportunity – You will have the opportunity to work within global teams, connecting with clients and colleagues locally and globally.
• Great Benefits – Strong benefits package includes 25 days holiday, enhanced family leave, up to 10% pension contributions, private health insurance, life insurance, income protection scheme for long-term sickness, a paid 6-week sabbatical after every 4 years of continuous service, and paid time off for community involvement. ROI·DNA offers a variety of bonus opportunities to include business development, annual company bonuses and referral bonuses.
• Development Opportunities – A strong learning and development program with training opportunities at all levels.
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want.
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all.

We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.