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Senior Product Marketing Manager

Austin, Texas

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 150+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!


About the Role

As a Senior Product Marketing Manager for the multi-venue customer segment, your mission is to ensure that the entire organization is aligned with the needs of our buyers & customers and the unique value proposition of our products. It is your direct responsibility that our customer-facing teams and partners are equipped with the knowledge and material to successfully bring our products to market. You will lead the planning, development, and execution of the company’s product marketing and communications strategy for our multi-venue customer segment to make sure our customers understand what makes our products unique and how specific technology innovations built into our products help improve their business. Your knowledge of the market segment and competition will make you a key stakeholder in the feature prioritization process. 

 

Ideal candidates have experience as functional experts in a SaaS technology company. As the primary connection point between the Product, Sales, and Marketing teams for the multi-venue buyer, your communication skills, enthusiasm, and ability to work cross-functionally are essential.



What You’ll Do

 

  • Deeply understand the multi-venue buying committee and develop detailed buyer personas to provide strategic guidance for product development, marketing targeting, and drive mid-funnel sales metrics 
  • Lead the creation of the multi-venue product positioning & packaging strategy to serve as a key input for sales enablement and website and marketing material updates to increase traffic, MQLs, and closed won deals
  • Develop the overall multi-venue product narrative, messaging, and maintain source material for marketing and enablement teams to generate compelling collateral and increase MQLs and closed won deals
  • Closely collaborate with the Product & Engineering team on feature prioritization, market analysis, competitive intelligence, and new feature launch for the multi-venue segment
  • Support the development of the multi-venue GTM strategy, working closely with sales, marketing and the Field GM, to drive MQLs and improve close rates
  • Contribute to and maintain the way in which Product, Marketing, and Enablement teams launch products in-market to the multi-venue segment, driving MQLs and NPS
  • Collaborate with the Field GM and wider marketing team to support the marketing content, website, and thought leadership strategy to drive multi-venue website traffic and ongoing customer engagement
  • Synthesize competitive intelligence in the multi-venue space to inform sales strategies, positioning, and up-to-date tools (battle cards, competitive responses, etc.), with a view towards improving sales effectiveness. 
  • Assist with the submission of RFPs and proposals, run training sessions, assist with AE/BDR onboarding and demo badging.



About You

 

  • 5-8 years product marketing experience in a B2B SaaS technology company 
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
  • Experience in crafting positioning, personas, and packaging products 
  • Are able to operate independently across a set of cross-functional partners
  • Experience performing competitive market analysis 
  • Ability to interpret results to action improvements
  • Ability to translate technical concepts into compelling content. A knack for messaging to different audiences and collaborating with sales and other cross-functional teams
  • Excellent written and verbal communication
  • Ability to quickly build rapport and maintain interdepartmental relationships
  • Preferably experience with industry analysts

 



Perks!

  • You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
  • 4 Weeks of Annual Leave and 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate) 
  • Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
  • Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers
  • Highly flexible work environment with an All Access pass to WeWork depending on your location
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

 

What You Can Expect

  1. Initial call with our Talent Acquisition Manager
    You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.

 

      2. Interview with the Hiring Manager
         You will get to meet with our VP of Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail.

 

      3. Loop Interviews
          This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!

 

      4. Offer
           If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!

 

Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment

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