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Director of Brand Content

Melbourne, Australia; Sydney, Australia

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here's the best part: our team. We're a group of 200+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

 

About the Role

As the Director of Brand Content, you will oversee ROLLER’s content strategy and execution, ensuring our messaging is clear, compelling, and consistent across all channels. You’ll lead the content team to craft engaging narratives that resonate with our audience, support our marketing objectives, and strengthen our brand’s voice. Your role is to ensure that ROLLER’s content delivers value, drives engagement, and supports business growth.

The ideal candidate is a strategic thinker and a hands-on content leader who thrives in a player-coach role. You will set the vision for content development while actively contributing your expertise to key projects. Whether it’s developing thought leadership pieces, refining website copy, or optimizing content for demand generation, you’ll balance high-level strategy with execution. This individual is passionate about storytelling, has a deep understanding of content marketing best practices, and can drive content initiatives that align with ROLLER’s broader marketing goals.

 

What You'll Do

  • Lead the content team while actively contributing to content creation, editing, and strategy development. Balance team management with hands-on execution to ensure high-quality, timely delivery of content.
  • Develop and oversee ROLLER’s content strategy, ensuring alignment with business objectives and audience needs. Ensure a cohesive brand voice across all content types, including web, blog, email, social media, video scripts, and more.
  • Partner with marketing, sales, and product teams to create content that supports lead generation, product adoption, and customer engagement. Collaborate closely with product marketing to develop compelling messaging and storytelling that differentiates ROLLER in the market.
  • Own editorial planning, ensuring a steady stream of content that supports campaigns, SEO initiatives, and customer education efforts. Optimize content for organic search and performance across digital channels.
  • Coach the content team, fostering a culture of learning and development. Provide mentorship and constructive feedback to help each team member grow in their respective fields.
  • Manage multiple content projects simultaneously, ensuring deadlines are met while maintaining the highest standards of quality. Implement and refine processes to optimize workflow and content operations.
  • Stay ahead of content marketing trends, integrating new techniques and tools that elevate ROLLER’s content strategy and position us as a thought leader in the industry.
  • Oversee all brand messaging, from web copy and blogs to campaign headlines and taglines. Ensure messaging consistency across all customer touchpoints and marketing channels.

 

About You

  • A Bachelor’s degree in marketing, communications, journalism, or a relevant field of study.
  • 8+ years of content marketing experience, with 3+ years in a leadership role, ideally in a B2B SaaS technology company.
  • Strong portfolio showcasing expertise in content strategy, writing, and editing.
  • Proven track record in developing and executing content marketing strategies across digital and print mediums.
  • Experience managing and mentoring cross-functional content teams (writers, editors, and multimedia creators)
  • Ability to think strategically while driving content innovation and execution.
  • Strong understanding of SEO, demand generation, and best practices in content marketing.
  • Experience with video projects, from concept development to execution
  • Excellent communication and presentation skills.

 

Perks!

  • You'll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
  • 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
  • Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
  • Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

 

What You Can Expect

  1. Initial call with our Talent Acquisition Manager
    You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
  2. Interview with the Hiring Manager
    You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail.
  3. Loop Interviews
    This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
  4. Offer
    If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!

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