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Partner Marketing Manager

Austin, Texas

About ROLLER

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-serve kiosks, memberships, digital waivers, and more. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks — just to name a few!

At the heart of ROLLER is our team — which consists of 200+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, and we are looking for like-minded people to join us on this amazing journey!


What You’ll Do

As Partner Marketing Manager at ROLLER, your mission is to develop and execute marketing strategies that amplify the impact of our integration and service partner ecosystem. You’ll lead co-branded campaigns, partner enablement, and joint go-to-market initiatives, ensuring our partners are equipped, engaged, and ready to grow with us.

In this high-impact role, you’ll own the end-to-end delivery of co-marketing programs, from strategy through execution. You’ll create compelling partner-facing content, drive campaign execution, and elevate partner presence across events. Success in this role requires strong cross-functional collaboration with stakeholders across Partnerships, Marketing, Sales, and Product, and the ability to confidently drive progress across content, campaigns, enablement, and events.

Partner strategy and enablement

  • Develop and execute joint marketing strategies with integration and service partners to drive shared growth and demand generation.
  • Create formal onboarding kits for new partners, including brand guidelines, marketing playbooks, and key GTM assets.
  • Manage co-marketing agreements, clearly outlining roles, responsibilities, and deliverables.
  • Plan and deliver enablement sessions for partners and internal teams to ensure alignment and engagement.
  • Act as the marketing voice within the partnerships team and the partner voice within the marketing team, ensuring tight collaboration and mutual understanding.

Campaign development and content execution

  • Design and execute multi-channel, co-branded campaigns including webinars, email nurture, social promotion, and blog content.
  • Collaborate with partners to create compelling joint assets, case studies, landing pages, and solution briefs.
  • Support product launches by ensuring partners are informed, aligned on messaging, and equipped with promotional materials.

Internal collaboration and stakeholder management

  • Work cross-functionally with Marketing, Product Marketing, Sales, Customer Success, and Partnerships to align on go-to-market plans and campaign execution.
  • Enable partner and sales teams with pitch decks, battlecards, objection-handling materials, and other collateral.
  • Maintain strong internal relationships across departments to help move projects forward independently.

Events and partner activation

  • Collaborate with the Events team to strategically position and maximize partner impact across different event formats, from ROLLER-owned activations to industry trade shows and joint webinars.
  • Secure speaking opportunities, visibility, and partner alignment at events in coordination with the Events and Partnerships teams.
  • Drive the creation and use of partner materials at events and ensure follow-through on post-event promotional activities.

Measurement and optimization

  • Track the performance of co-marketing programs and partner campaigns, reporting on KPIs like lead generation, engagement, and influence on pipeline.
  • Provide insights and recommendations to optimize future campaigns and prioritize high-performing tactics.

About You

  • You are based in the Austin, TX area for a hybrid, flexible home and in-office role.
  • You have a Bachelor’s degree in business, marketing, or a relevant field of study.
  • Experience: 3–5+ years of experience in B2B marketing, with a focus on partner marketing, product marketing, or co-marketing programs.
  • Background in SaaS or technology marketing preferred.
  • Strong project management and stakeholder collaboration skills.
  • Clear communicator who takes initiative and thrives in a cross-functional environment.
  • Strong copywriting and content development skills.
  • Experience with tools such as Salesforce, HubSpot, and partner management platforms. 
  • Experience working across time zones or in remote/distributed teams is a plus.

Perks!

  • You get to work on a category-leading product that customers love, in a fun, high-growth industry (check our Capterra and G2 reviews).
  • Vacation Days: Take the time to recharge, explore new adventures, or simply relax.
  • Sick Days: Your health comes first! Enjoy paid time off to recover and focus on wellness.
  • Paid U.S. Holidays: Celebrate and unwind on national holidays with fully paid time off.
  • ROLLER Recharge Days: When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins.
  • Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
  • Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
  • 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
  • 401(k) plan with up to a 5% match.
  • Fully paid medical insurance. 
  • Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
  • Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What You Can Expect

  1. Initial call with our Talent Acquisition Manager
    You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
  2. Interview with our VP of Product & Customer Marketing
    You will get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail.
  3. Loop Interviews
    This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
  4. Assessment
    You will be given a prompt to prepare a presentation. This is an opportunity to showcase your communication skills, problem-solving abilities, and how your experience aligns with the role.
  5. Offer
     If everything aligns, we’ll conduct reference checks and extend an offer to join ROLLER!

#LI-Hybrid
Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment

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