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Product Marketing Manager - B2B

Remote
What We Do
 
Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users. 
 
Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button.  Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.  
 
Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

As a B2B Product Marketing Manager you will lead initiatives that shape how Roo connects with veterinary hospitals, ranging from small independent practices to larger, more complex networks. This role is pivotal in driving adoption and engagement with Roo’s solutions by aligning our value propositions to the unique dynamics and challenges faced by these organizations.

 

We are looking for someone who thrives in taking initiative, prioritizes effectively in a fast-paced environment, and can build scalable B2B marketing strategies from the ground up. You’ll play a critical role in empowering our account management teams to deepen relationships and deliver value to veterinary practices of all sizes.

 

Your Responsibilities

Key Outcomes for This Role:

  • Build a scalable, tailored B2B product marketing framework that addresses the distinct needs of independent practices and multi-location hospital groups.
  • Create clear and compelling positioning and messaging that reflects Roo’s unique role in veterinary innovation.
  • Equip account management and customer teams with tools, strategies, and training that help them foster meaningful partnerships and achieve measurable results.
  • Proactively identify areas of opportunity and prioritize efforts that deliver the most value to Roo’s customers and internal teams.

Strategic Insights and Prioritization:

  • Conduct customer research to understand the unique operational dynamics of independent practices and hospital groups, tailoring insights to refine marketing strategies.
  • Prioritize competing needs across customer segments to ensure resources are focused on the highest-impact initiatives.
  • Actively monitor market trends and competitor activity to identify opportunities to differentiate Roo in the veterinary space.

Go-to-Market Leadership:

  • Develop and own go-to-market (GTM) strategies for hospital-focused products and initiatives, collaborating across product, growth, and account management teams.
  • Ensure proactive planning and seamless execution of GTM plans, including messaging, training, and measurable outcomes.

Sales Enablement and Partner Support:

  • Partner with account managers to design resources, playbooks, and content that address the specific challenges and opportunities faced by hospitals.
  • Lead proactive training sessions to help teams communicate Roo’s value in ways that resonate with independent practices and hospital executives alike.

Data-Driven Optimization:

  • Establish clear metrics for evaluating product marketing campaigns, using insights to refine and optimize strategies over time.
  • Regularly report on campaign performance and share actionable insights with cross-functional teams.

Cross-Functional Collaboration:

  • Act as the advocate for veterinary hospitals within Roo, ensuring their needs are surfaced in product development and marketing strategies.
  • Identify operational inefficiencies and lead process improvements to help Roo scale effectively.

About You

  • Experience: 5-7 years of B2B marketing experience, ideally within marketplaces, healthcare, or veterinary industries. Experience working with diverse organizational scales, from small businesses to multi-location groups.
  • Strategic Thinking: Ability to assess competing priorities and focus efforts on high-impact opportunities.
  • Proactive Execution: Demonstrated ability to take initiative, anticipate challenges, and act independently to drive results.
  • Sales Enablement Expertise: Proven success in creating impactful sales enablement tools and resources for both relationship-driven account management and transactional sales.
  • Analytical Mindset: Skilled in using data to inform decisions, measure performance, and identify growth opportunities.
  • Customer-Focused Communication: Exceptional ability to craft clear, compelling messaging that resonates with a variety of audiences, from hospital managers to practice owners.
  • Collaboration and Leadership: History of effectively influencing and collaborating across teams to align on shared goals.
  • Adaptability: Comfortable navigating the challenges of a fast-evolving organization and scaling marketing efforts for future growth.

Since we're a remote first company, compensation ranges are based on where you live.  Please see below for examples of compensation ranges based on some state averages.

Exact compensation may vary based on skills, experience, and location.

California pay range

$140,000 - $165,000 USD

New York pay range

$140,000 - $165,000 USD

Washington pay range

$125,000 - $150,000 USD

Colorado pay range

$120,000 - $140,000 USD

Texas pay range

$120,000 - $140,000 USD

North Carolina pay range

$110,000 - $130,000 USD

Core Values
 
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! 
 
What to expect from working at Roo!
 
For permanent, full time employees, we offer:
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
 
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
 
We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates.  We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.
 
Ready to join the Roo-volution?!
 
 

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