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Lifecycle Marketing Manager - D2C

Remote
What We Do
 
Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users. 
 
Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button.  Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.  
 
Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

Roo is redefining the career experience for veterinary professionals — helping them discover flexibility, fulfillment, and now, long-term value through our growing suite of loyalty programs and personalized offers.

We’re looking for a Veterinarian Lifecycle Marketing Manager (D2C) to own our engagement strategy for clinicians on Roo — with a sharp focus on loyalty program development, promotions strategy, and ongoing lifecycle optimization.

This is a hands-on, high-impact role that blends CRM expertise with customer-centric creativity, directly contributing to veterinary clinician retention, satisfaction, and revenue growth.

Your Responsibilities

Key Outcomes for This Role

  • Define and scale a D2C lifecycle marketing strategy that deepens Vet engagement, boosts retention, and grows loyalty program participation.
  • Design and manage personalized promotions and offers that drive measurable results — whether that’s shift confirmations, frequency of bookings, or high-value clinician satisfaction.
  • Own full-funnel communication journeys across channels and touchpoints, with Braze as your canvas.
  • Collaborate cross-functionally to align lifecycle initiatives with Roo’s broader provider growth strategy and product roadmap.

Lifecycle Journey Ownership

  • Own the provider journey from activation to advocacy, mapping key moments that matter (first shift, repeat shift, core status, loyalty reward, etc.)
  • Develop segmented messaging strategies for new, high-volume, and high-potential providers.
  • Partner with Product and Engineering to integrate lifecycle touchpoints into the in-app provider experience.

Promotions Strategy & Loyalty Program

  • Plan, budget, and execute promotional offers that influence provider behavior and drive shift coverage (e.g., weekpart fill, region-specific needs, loyalty tier boosts).
  • Measure promotion ROI and iterate quickly to ensure we’re investing where it matters most.
  • Support the optimization of Roo’s provider loyalty program, including tiering, rewards, milestones, and benefits communication.

Analytics & Optimization

  • Define lifecycle and promotional performance metrics (e.g., retention, shift volume per clinician, reactivation rates).
  • Design and analyze A/B tests, and experiment with messaging and journey triggers to optimize impact.
  • Build and maintain campaign reporting in partnership with analytics and data teams.

Cross-Functional Collaboration

  • Collaborate with Product, Go-to-Market, and CX to ensure lifecycle programs align with platform experience and support workflows.
  • Coordinate with Growth and Finance to execute lifecycle and promo campaigns tailored to specific market needs.
  • Ensure messaging across lifecycle, product surfaces, and support touchpoints is cohesive.

Qualifications

  • 5+ years of experience in lifecycle marketing, CRM, or growth marketing, ideally in D2C, marketplaces, or healthcare contexts.
  • Hands-on experience owning and executing promotional strategies with clear KPIs and budget management.
  • Proven success managing or evolving loyalty programs — whether launching from scratch or optimizing existing structures to improve engagement and retention.
  • Deep familiarity with tools like Braze, HubSpot, Iterable, or equivalent marketing automation platforms.
  • Analytical mindset with strong fluency in segmentation, performance tracking, and experimental design.
  • Excellent written communication skills and comfort crafting messaging tailored to mission-driven professionals.
  • A collaborative, proactive approach — eager to work cross-functionally in a dynamic, fast-paced environment.

Why This Role is Important

Veterinary professionals are the foundation of Roo’s mission — and their experience on our platform should reflect that. In this role, you’ll shape how clinicians feel seen, supported, and rewarded throughout their journey with Roo, ensuring they’re not just using our platform — they’re thriving on it.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role.  Please see below for examples of compensation ranges based on state averages.

Exact compensation may vary based on skills, experience, and location.

California pay range

$110,000 - $150,000 USD

New York pay range

$110,000 - $150,000 USD

Washington pay range

$100,000 - $135,000 USD

Colorado pay range

$95,000 - $130,000 USD

Texas pay range

$95,000 - $130,000 USD

North Carolina pay range

$90,000 - $120,000 USD

Core Values
 
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! 
 
What to expect from working at Roo!
 
For permanent, full time employees, we offer:
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
 
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
 
We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates.  We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.
 
Ready to join the Roo-volution?!
 
 

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