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Lifecycle Marketing Manager - B2B2C
About the Role
Roo’s Full & Part-Time Hiring program is changing how hospitals and veterinary professionals find their perfect match, not through traditional recruiting, but by working together first and hiring only when it’s truly a fit.
We’re looking for a Lifecycle Marketing Manager (B2B2C) who can bring this vision to life at scale. You’ll own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program and design personalized, automated communications that guide users from casual shifts to long-term career commitments.
If you’re passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program that’s part job placement and part matchmaking magic, this is the role for you.
Your Responsibilities
Key Outcomes
- Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
- Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
- Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
- Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.
Lifecycle Journey Ownership
- Own the communication experience across the entire full and part-time placement funnel:
- Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions.
- Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics.
- Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
- Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.
Messaging & Channel Strategy
- Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
- Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?”
- Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes.
Measurement & Optimization
- Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
- Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
- Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.
Cross-Functional Collaboration
- Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.
- Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction.
- Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.
Qualifications
You Have:
- 4+ years of experience in lifecycle marketing, CRM, or engagement marketing, preferably in B2B2C, marketplace, or staffing/recruiting environments.
- A strong track record of managing cross-segment lifecycle programs — ideally across both supply (vets/techs) and demand (hospitals/practice managers).
- Deep experience with lifecycle tools like Braze and HubSpot, and a solid grasp of behavioral segmentation and trigger-based campaigns.
- A data-driven mindset and comfort using campaign dashboards, A/B tests, and attribution data to optimize performance.
- Strong empathy for both B2B and B2C users and an ability to tailor journeys that feel relevant, personalized, and human.
- Excellent collaboration skills and experience influencing cross-functional partners.
- Strong writing skills — bonus points if you can make lifecycle messaging feel as fun and personal as a dating app notification.
Why This Role is Important
Roo’s Full & Part-Time Hiring program is a uniquely modern approach to veterinary hiring — one that prioritizes real experience, mutual fit, and long-term success. By leading this work, you’ll:
- Help Vets and Techs find fulfilling, dream jobs.
- Help hospitals build stronger, happier teams.
- Help Roo scale one of its most mission-aligned, high-impact offerings.
While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for examples of compensation ranges based on state averages.
Exact compensation may vary based on skills, experience, and location.
California pay range
$110,000 - $150,000 USD
New York pay range
$110,000 - $150,000 USD
Washington pay range
$100,000 - $135,000 USD
Colorado pay range
$95,000 - $130,000 USD
Texas pay range
$95,000 - $130,000 USD
North Carolina pay range
$90,000 - $120,000 USD
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
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