Senior Product Designer, Growth

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

What you'll get to do:

You'll be the design voice in a lean, high-velocity Growth squad (PM, Engineer, Designer, and Data Scientist) tasked with moving the metrics that matter: activation, adoption, retention, and revenue. This isn't about making things pretty—it's about making things work.

Your first 90 days:

• Ship experiments that test hypotheses around onboarding, feature adoption, or direct revenue-generating experiences
• Partner with your PM and Engineer to identify friction points and design solutions that move key metrics
•  Sync in and contribute to the squad’s operating cadence of hypothesis → design → test → learn 
• Build credibility with stakeholders by showing how design drives measurable outcomes

Beyond that, you'll:

• Own the end-to-end design process for growth initiatives across web and mobile
• Run A/B tests and multivariate experiments to optimize user flows (signups, onboarding, activation, cross-selling)
• Use qualitative insights (user interviews, support tickets) and quantitative data (analytics, experiment results) to inform design decisions
• Create everything from quick wireframes to high-fidelity prototypes, matching fidelity to the question you're answering
• Collaborate with our 8-person Design team and dedicated UX Researcher while operating semi-autonomously within Growth
• Help shape Roofr's experimentation culture by documenting learnings and advocating for bold ideas

What you bring to the role:

You're a designer who thinks like a PM:

• You don't just ask "what should this look like?"—you ask "what are we trying to learn?" and "how will we know if it worked?"
• You can articulate the business case for your designs and connect them to metrics (activation rate, feature adoption, MRR)
• You're comfortable operating in ambiguity and building conviction through small experiments rather than waiting for perfect data

You balance craft with velocity:

• You know when a scrappy prototype will do and when polish matters
• You've shipped experiments that failed—and learned something valuable from them
• You can move from hypothesis to testable design in days, not weeks

You've done this before:

• 3-5 years of product design experience within B2B, Saas
• 2+ years designing for growth (not just "product design"—actual growth work: onboarding flows, activation loops, retention features, paywalls, etc.)
• A portfolio that shows experiments you've run, metrics you've moved, and how you iterated based on results
• Experience working in fast-moving environments where you ship, learn, and ship again

You communicate like a pro:

• You can explain your design thinking to engineers, PMs, and execs without jargon
• You know how to advocate for users while respecting business constraints
• You give and receive feedback generously

Bonus Points

• Experience with tools like Figma, Amplitude/Pendo, Jira, and user research platforms
• Background designing for SMB SaaS or CRM products
• Familiarity with AI-assisted design workflows
• Comfort working in a fully remote, distributed team
• Familiarity with animation tools, such as Lottiefiles or Jitter

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits 
• RRSP/401k match
• Generous Parental Leave policy

🤝 Perks:

• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.