Back to jobs

Digital Marketing Manager

Austin, Texas

Information about my organization

 

We've won these awards

 

 

 

The Digital Marketing Manager will serve as the Marketing team’s resident authority on the marketing automation platform, as well its power user. This role will leverage data from the CRM (Salesforce) to segment audiences and manage multiple simultaneous communications. Complimenting the sales cycle the Digital Marketing Manager will execute acquisition campaigns, customer retention and nurturing journeys, thought leadership and product education communications, and drive brand awareness throughout each touchpoint. Activity oversight and administration includes list generations and tracking, building email templates and customized emails, developing campaign and product specific landing pages, and supporting omni-channel/multi-touch campaigns. This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.

This role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders. It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data analysis, and creative problem solving.

The Digital Marketing Manager will analyze, measure and report performance of email and marketing automation campaigns assessing against goals (ROI and KPIs). A successful candidate will need to demonstrate expertise with a variety of marketing tools and platforms.

The Digital Marketing Manager is responsible for managing the marketing automation platform to fully leverage its capabilities. Some tactics include:
• Comprehend intended communication strategies to visualize and translate marketing campaign conceptual ideas into technical execution.
• Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
• Own the workflows for complex processes such as lead qualification, lead scoring, lead routing, lead assignment, drip campaigns, and trigger-based workflows.
• Create and manage analytics dashboard and present at the monthly marketing review.
• Practice rigorous adherence to project management best practices to ensure timely and cost-effective delivery to multiple internal stakeholders.
• Maintain and champion adherence to state, federal, applicable global, and industry best practices related to use of personal data (opt-in permission to email).
• Responsible for email marketing campaign structure, naming, and execution, including segmentation, testing and deployment and continually evaluate these for improvements.
• Maintain marketing automation integration with CRMs and website platform(s). Assist in the integration of additional platforms as required.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth .
• Develop partnerships with internal stakeholders to support campaign and project planning, prioritization and delegation.
• Participate in process improvement efforts related to marketing automation.
• Perform other duties, as assigned.

Qualifications:
• 5+ years’ experience in digital marketing communications.
• Experience using marketing automation platforms such as Pardot, Marketo, Salesforce Marketing Cloud, or other.
• Experience using design software such as Adobe Creative Suite.
• Experience establishing A/B tests and multivariate tests, evaluating performance, and iterating for improved outcomes.
• Ability to follow brand guidelines and visual standards established my the company.
• Motivated self-starter.
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail
• Must be highly organized and self-motivated with a sense of urgency.

Desired:
• Interest in and understanding of the healthcare market and hospital operations
• Experience in B2B environments, with emphasis in healthcare, telecom, or SaaS, or similar sector with lengthy sales cycles and variety of stakeholder personas.
• Experience with Salesforce.com.
• Bachelor’s degree in relevant field, including marketing, business, or other.
• Strong writing and proofreading skills.
• Experience with graphic design and creating visual layouts.

Test - Benefits

Test - This is who we are

Test - go team!

 

 

Testing updates being made to see how it impacts live posts.

Create a Job Alert

Interested in building your career at Rosebud Hotel Organization? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Rosebud Hotel Organization’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

This is my companies AI talent matching disclaimer example.

Learn more