Back to jobs

Senior Copywriter

San Francisco, CA

Senior Copywriter

San Francisco, CA| |

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 179 million single-use plastic bottles and 629,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. 

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. 

About the Team:

The Marketing team spans many aspects of the business and includes roles in graphic design, social media, and public relations, to name a few. Since the roles with this department are varied, so are the people—in the best way. This team is laser focused on bringing the brand to life through rich storytelling, and they work together to accomplish this across multiple media channels and platforms.

About the Role:

This is an exciting opportunity for a Senior Copywriter to join our Editorial Team as a creative thought partner, compelling copywriter and inspiring people manager. Reporting to the Senior Editorial Director.

What you’ll do:

  • Concept and create stories for multiple projects at once, from brand moments to product launches and beyond
  • Write engaging, emotive, compelling copy across an expansive range of channels and experiences
  • Uphold best-in-class copywriting practices and proofread with meticulous attention to detail
  • Approach long and short-term projects simultaneously, from swiftly tackling small copy requests to developing long-term creative strategies
  • Be an inspiring leader, mentor and people manager
  • Enthusiastically take a seasonal concept and translate it into tangible product stories
  • Drive brand awareness and engagement through masterful storytelling
  • Develop copy tool kits for the broader editorial team to use across marketing channels, and work closely with fellow writers to ensure consistency in messaging and voice
  • Identify opportunities for fresh storytelling across channels, and constantly evaluate new ways for Rothy’s brand voice to come to life
  • Participate in brainstorms and bring fresh ideas to the table while also living and breathing our brand guidelines
  • Responsible for collaborating cross-functionally, both across the marketing team (with Art Directors, designers, brand managers, Ecommerce) and with other departments (Product, Merchandising, Retail Stores, etc.).

You are:

  • An expert in brand storytelling, identifying copy direction and delivering copywriting
  • A conceptual thinker with big, bold ideas
  • A creative powerhouse who seamlessly partners with Art Directors and designers
  • A strong, sharp writer with a solid portfolio
  • A whiz at taking high level feedback and conjuring creative solutions with little oversight
  • Easily able to manage many projects at once
  • Comfortable presenting your work to leadership
  • Tapped into cultural conversations and entrenched in the current zeitgeist
  • Well-versed in fashion, lifestyle and social trends 
  • Able to effortlessly translate insights to creative

You have:

  • 5-10 years copywriting experience in-house or with an ad agency, ideally focused on fashion and lifestyle content
  • People management experience
  • The ability to “see around corners” and think ahead before problems arise
  • Your finger on the pulse of what’s hot—and what’s not
  • A deep understanding of copywriting nuance across a variety of channels (ecom, email, social, retail, etc.)
  • A solid portfolio showcasing best-in-class brand copywriting inclusive of multiple channels (brand & performance-led headlines, email marketing, retail stores, direct mail & OOH, long-form, etc.)
  • Clear understanding and point of view on brand voice, tone and style
  • Excellent grammar, editing and proofreading chops

Our benefits:

  • Generous paid time off
  • 401k matching
  • Comprehensive health plans for you and your family
  • Supplemental mental health benefits
  • Monthly wellness reimbursement
  • Employee Discount Program!

Pay range:

$122,000 - $157,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work.  This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

Please see our Privacy Policy here

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Rothy's’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.