Social & Digital Strategist

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.  

This Notice is being provided as a result of the filing of an application for permanent alien labor certification for the position shown below. Any person may provide documentary evidence bearing on the application to the Certifying Officer of the Department of Labor through the following contact information: Certifying Officer, U.S. Department of Labor Employment and Training Administration, Office of Foreign Labor Certification, 200 Constitution Avenue, NW, Room N-5311, Washington, DC 20210; telephone: (404) 893-0101; fax: (404) 893-4644.

EMPLOYER: Rubin Postaer and Associates

POSITION: Social and Digital Strategist

WORK LOCATION: Santa Monica, CA.  Position allows some work-from home flexibility, with schedule to be approved by manager. Must work on site as required.

DUTIES: Plan and contribute to social and digital marketing strategies, roll-outs, and communications frameworks focusing on the automotive industry; support dynamic content optimization and creative management platform work, tapping into library assets such as text, graphics, or multimedia assets; contribute to automotive client-specific Adbuilder kits to support ad association and the adoption of agency-developed social media content; coordinate client gaming partnerships including influencer briefings and social ad copy; apply automotive category and competition-specific insights to develop comparison-focused social media content that will convert undecided shoppers to the client brand and client product; contribute to counter-measure initiatives that arise throughout the year as market conditions and automotive sales support needs change; collect and analyze web and search engine analytics data on creative formats, platform characteristics, specifications, and audience behaviors to inform platform, placement, and messaging strategy; recommend content, media, and strategy optimization based on quantitative campaign performance; continuously monitor search and web trends and make adjustments to improve search and query behaviors and transaction volume; serve as a trusted social and digital content resource and liaison for internal and client teams; work closely with copywriters and designers, brand strategists, account management, media partners, and analysts to drive measurable impact for clients from social media and digital efforts; develop and deliver social content briefs for creative teams to inform their work; actively and substantively contribute to creative reviews to ensure that creative assets align with briefs and platform specifications; and provide mentorship to intern(s).

REQUIREMENTS: Bachelor’s degree in Marketing, Communication Studies, Digital Communications & Media, or a related field, plus three (3) years of experience in the job offered or as a Social Media Community Manager or a related role in social media management in an agency setting. Experience must include: social media marketing including search engine optimization (SEO), user-generated content, and brand voice; social media management and listening technology including Meltwater, Sprout Social, Sprinklr, Brandwatch, and NetBase; social creative formats, platform characteristics, specifications, and audience demographics; digital metrics for Meta, Instagram, Pinterest, X, LinkedIn, and/or Snapchat; automotive marketing including standard key performance indicators (KPIs); and brand-building principles and brand and marketing strategy frameworks. (Position allows some work-from-home flexibility, with schedule to be approved by manager. Must work on site as required.)

RATE OF PAY: $70,000 to $87,000 per year

CONTACT:  L. Zeidman, 2525 Colorado Ave., Santa Monica, CA 90404; peopleoperations@rpa.com.