Audience Intelligence Analyst

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.  

Why You’ll Never Want to Leave 

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With 

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

Job Summary: 

You are intellectually curious, highly skilled and have experience using Digital Marketing tools. As part of a dynamic Audience Intelligence team, you will play a crucial role in optimizing audience strategies through advanced data insights and activation with the help of multiple ad-tech + research tools. You LOVE working with data and have experience utilizing audience insights for audience profiling and segmentation in line with client goals and objectives. 

Essential functions and duties of the position: 

• Work in a hybrid role on the Audience Intelligence team collaborating with both the audience insights and audience activation arms
• Maintain and improve tableau dashboards which connect data from a multitude of sources: GA360, DV360, Campaign Manager, BigQuery etc.  
• Pull insights quickly from dashboards to guide internal and external teams on best performing audience segments
• Write basic SQL queries to build key data tables / connections in cloud and clean room environments  
• Leverage key ad-tech and research tools for advanced audience insights, profiling and analysis
• Utilize Insights tools to enhance the depth and accuracy of market research, contributing to the development of comprehensive audience profiles
• Effective communication and ability to translate data learnings to non-data teams
• Collaborate with media teams to understand client objectives and translate them into effective audience storytelling
• Present findings to internal teams, as well as clients, tying results back to business and marketing objectives  
• Identify new audience/media targeting opportunities for different media channels advertising capabilities (Programmatic, Social, Search, Digital, TV)  

How You’ll Excel in Your Role: 

• Curiosity: Towards large data sets, data architecture, and data interpretation
• Analytical Mindset: Experience working with data sets and building connections between multiple data sources, preferably in an advertising / marketing capacity
• Storyteller: Exceptional communication skills; ability to transform data into narratives
• Fluency using Microsoft Excel for analysis (Pivot tables, Vlookups, Index/Match, if/then formulas)
• Experience with Tableau or another data visualization platform required
• Experience with SQL or R required
• Experience with web analytics software (i.e. Google Analytics, LiveRamp), an ad-serving platforms (i.e. Google Campaign Manager), or DSP (i.e. DV360, TDD, Verizon) preferred  
• Strong organization, project management, and time management skills required
• Previous agency experience in a similar role a plus but not required
• Previous experience using audience insights tools, working with customer data, and/or audience building platforms useful
• Knowledge of data integration, marketing automation tools and an understanding of digital marketing basics a plus
• Be interested in continuous learning about media channels advertising capabilities (Programmatic, Social, Search, Digital, TV) and new skills
• Be comfortable working in a fast-paced, dynamic environment 

**This role is based in our Santa Monica, CA office and will be on-site 1-2 days a week.**

We are unable to offer employment visa assistance for this role.  The monthly salary range for this position is $5,833 - $6,250, with an annualized equivalent of $70,000 - $75,000. 

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.  The Company reserves the right to modify this pay range at any time.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.