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Media Planner, Media Strategy - La-Z-Boy

Santa Monica, CA - Hybrid

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.  

 

Why You’ll Never Want to Leave 

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With 

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

What You'll Be Helping Accomplish
The Planner will work amongst other teams and with the Supervisor & AMD to plan, execute and maintain multichannel plans for La-Z-Boy, both nationally and locally (linear/OTT for local). Daily/ongoing collaboration will be required across account, investment and analytics teams to deliver on client objectives and goals. Position reports to a Supervisor/AMD/Group Director and will manage an Assistant Media Planner. The ideal candidate will be a self-starter, resourceful and able to provide foundational planning support for the team. The role requires multichannel planning experience, including national/local TV and digital (display/video/programmatic/direct). Experience with other channels a plus. This candidate needs to be able to thrive on a fast-paced retail account and be able to write recommendations, campaign recaps, POVs, etc. independently once established on the team. Requires careful attention to detail and excellent organization and communication skills. Must be able to multitask, possess strong analytical skills and be able to think strategically/creatively. Excel, Word, and PowerPoint knowledge is mandatory, as well as experience with MRI-Simmons, comscore, MediaRadar formerly Vivvix/Pathmatics and Nielsen R&F/planning tools. Experience with eTelmar suite preferred, as well as Prisma/Media Ocean. While the candidate will be executing 360 integrated planning, they will work alongside a team of digital specialists for the digital portions of those plans.

What You’ll Be Working On 
•    Create multichannel, holistic media plans for the Fiscal Year, which includes evergreen and specific campaign support, using various planning & research tools
•    Develop national Video plan strategies for data driven, linear and streaming campaigns
•    Work with account and local investment teams to deliver on local video/audio plans
•    Collaborate with digital strategy and digital investment specialists to create & execute direct, programmatic and social strategies
•    Create & manage targets and audiences as needed, working with audience intelligence team to identify insights, opportunities and framework for execution
•    Compile and deliver recurring client deliverables, e.g. monthly flowcharts & budgets, campaign recaps
•    Manage and train AMP


How You’ll Excel In Your Role 
•    Use of eTelmar planning suite (or similar) - syndicated research, R&F, planning tools
•    DCM, OMNI, Prisma, Media Ocean
•    Media Radar (Vivvix), Pathmatics, comscore
•    Budget setting, channel mix evaluation, media cost-outs, media specs
•    Research analysis (understand data inputs & outputs)
•    People First attitude; positive thinker and team player
•    Ability to collaborate and communicate with many different types of teams/individuals and achieve common success, solve problems
•    Independent and resourceful, while managing up appropriately on needs/timely developments
•    Excellent verbal and written communication skills - ability to tailor communication needs by situation, audience
•    Interpreting research and data to understand what's valuable and applicable vs. not
•    Storytelling/selling-in of recommendations and POV to internal and external stakeholders
•    Manage/mentor assistant to ensure quality of work and professional growth

 

This is an exempt position and is not eligible for overtime compensation. 

The salary range for this opportunity is $67,000 - $70,000 for candidates who align closely with requirements and expectations.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law. 

 

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