Senior Copywriter

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

The Role:
We’re looking for a Senior Copywriter who’s as comfortable concepting a big campaign idea as they are polishing a subject line. This role sits at the intersection of writing and strategy: part creator, part editor, part process-keeper. You’ll be hands-on in crafting copy across channels, while also helping shape our style guidelines, streamline workflows, and mentor freelancers/contract writers to make sure everything that leaves the door feels sharp, consistent, and distinctly Ruggable. You should thrive in a fast-paced environment, know how to adapt tone depending on channel and audience, and bring a mix of cultural awareness, interior design interest, and humor to your work.

What You’ll Do:

• Write and edit copy across email, SMS, paid ads, landing pages, social, site, and direct mail.
• Lead copy testing efforts in partnership with Growth and CRM teams to optimize performance through headlines, subject lines, CTAs, and more
• Maintain and evolve Ruggable’s brand voice guidelines, ensuring consistency across channels while adapting to platform needs
• Help codify channel-specific writing guidelines (paid, email, site) to balance conversion and brand voice
• Provide guidance and feedback to freelance and contract writers, helping them onboard smoothly and deliver on-brand work
• Partner cross-functionally to refine creative workflows, improving speed and efficiency in how copy is briefed, reviewed, and delivered
• Contribute to campaign concepting and brainstorms with fresh ideas and a social-first lens
• Monitor cultural trends, social conversations, and the home design space to keep our copy fresh, relevant, and never tone-deaf
• Bring levity and voice into everything you write—you don’t take yourself too seriously, but you do take your craft seriously
  
  

You’re a Great Fit If You:

• Have 5–7+ years of copywriting experience (agency or in-house), ideally in lifestyle, design, or e-commerce
• Have a portfolio that shows strength in both brand storytelling and performance-driven copy
• Can write sharp, witty one-liners as well as longer-form campaign messaging
• Are detail-obsessed (and can explain why you did or didn’t use the Oxford comma)
• Thrive in a fast-paced environment and can juggle multiple projects without losing your cool
• Are tuned into social culture and digital trends, with a genuine interest in home and design
• Bring a sense of humor and playfulness to your work and collaborations
  
  

Bonus Points If You:

• Have experience working in e-commerce, especially in home, lifestyle, or fashion
• Are fluent in Figma, Asana, and other creative collaboration tools
• Have an editorial background or experience at an agency

Compensation:

• An annual base salary of $105,000-$115,000 
• An annual bonus percentage that varies based on level of role and business performance
• Employer matching (up to 3% of base salary) for company sponsored 401K plan

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.