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Product Marketing Manager

Charlotte, North Carolina

The next trillion dollar company will be built by a small team using AI. RunPod is the leading platform to build, run, and scale AI models.  In 78 seconds, a developer can deploy their AI model to any of our 37 global data centers. Over 100,000 developers have chosen RunPod to power the AI capabilities of applications that will bring new experiences to billions of people.

RunPod  is looking for a dynamic and strategic Product Marketing Manager to drive the success of our products in the market, blending deep product knowledge with creative marketing communication. This individual will take ownership of product positioning, messaging, go-to-market strategies, and support marcomm initiatives to deliver cohesive brand storytelling and customer engagement across multiple channels.

Responsibilities:

  1. Product Marketing:
    • Develop and execute product positioning and messaging that resonates with our target audiences.
    • Lead go-to-market strategies for new product launches and updates, ensuring alignment with overall company objectives.
    • Collaborate with product management, sales, and customer success teams to understand product features and customer pain points.
    • Conduct competitive analysis and customer research to inform marketing strategies.
    • Track and report on product performance metrics, ensuring constant feedback loops with key stakeholders.
  2. Marcomm Strategy and Execution:
    • Work closely with the marketing communications team to craft compelling content and campaigns that amplify product value and brand messaging.
    • Develop and execute integrated marketing campaigns (digital, email, social, events, etc.) to support product awareness and customer acquisition.
    • Support the creation of marketing materials that effectively communicate product benefits to different customer segments.
    • Assist in brand strategy by ensuring all product marketing materials and messages are consistent with the company's voice and positioning.
  3. Cross-functional Collaboration:
    • Serve as the bridge between product management, sales, marcomm, and customer support teams to ensure alignment on product launches, updates, and messaging.
    • Provide sales teams with the tools and training they need to effectively sell the product, including sales enablement content and competitive analysis.
  4. Market Analysis & Reporting:
    • Stay up-to-date on industry trends, competitor strategies, and customer insights to inform decision-making.
    • Use data and feedback to refine product messaging and campaign effectiveness, and report on KPIs such as lead generation, customer acquisition, and retention.

Requirements:

  • 4+ years of experience in product marketing
  • Strong understanding of marcomm principles and experience in crafting integrated marketing campaigns.
  • Excellent communication and presentation skills with the ability to influence cross-functional teams.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Analytical mindset with experience in data-driven decision making and measuring campaign effectiveness.
  • Familiarity with marketing tools like CRM, marketing automation, and analytics platforms.
  • Successful completion of a background check

What You’ll Receive:

  • The competitive base salary for this position ranges from $110,000 to $160,000. The final salary will be determined during the interview process, based on factors such as the candidate's experience, qualifications, and location.
  • Stock options
  • An opportunity to grow with a company that values innovation and user-centric design.
  • Generous vacation policy to ensure work-life harmony and well-being.
  • Contribute to a company with a global impact based in the US, Canada, and Europe.

RunPod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, RunPod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.

 

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