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Marketing Specialist (SEO)

South Africa, Remote

This role is part of our Juicer team, one of our growing brands at saas.group.

Juicer is a powerful social media aggregator that combines a brand’s posts and hashtags into a single, visually appealing feed for its website. Seamlessly integrating with major platforms, Juicer enables easy content import, customization, and moderation, delivering an engaging social media experience for audiences.

Profile Overview

You’ll be responsible for building and executing Juicer’s SEO strategy, managing and optimizing our content pipeline, and creating engaging social media campaigns. You’ll work alongside our central marketing team, collaborate with contractors and developers, and play a key role in increasing organic traffic, sign-ups, and brand awareness.

Your responsibilities

SEO & Content Optimization (50%)

  • Execute keyword research and mapping based on content clusters (BoFu/MoFu/ToFu)
  • Update and optimize existing blog articles for technical and on-page SEO
  • Coordinate content calendar (target: 3 articles/week – 2 AI-assisted, 1 human)
  • Optimize meta titles, alt texts, CTAs, internal linking, and schema
  • Make Juicer more visible in AI tools
  • Monitor keyword rankings and organic performance via Semrush, Looker Studio

 Content Strategy & Publishing (30%)

  • Define and execute editorial content strategy aligned with our product goals
  • Work with internal/external writers and AI tools to produce and schedule content
  • Ensure all content reflects Juicer’s tone of voice and best practices (EEAT, Info Gain)

 Social Media Management (20%)

  • Manage and grow Juicer’s presence on LinkedIn, X, Instagram, etc.
  • Develop post templates and a publishing calendar for new blog posts, product updates, tutorials, and more
  • Collaborate with our product and customer success teams to surface shareable insights
  • Test and iterate on formats: carousel posts, video snippets, memes, and story posts

What You bring to the table

  • 3–5 years of hands-on experience in SEO, content strategy, or growth marketing
  • Strong understanding of keyword research, SERP intent, and conversion content
  • Proficiency in SEO tools (Semrush, Ahrefs, Surfer/NeuronWriter, Search Console)
  • Familiarity with AI-powered writing/editing tools (e.g. ChatGPT, Jasper, Frase)
  • Experience managing social media channels and creating light visuals (e.g. Canva)
  • Great written English, with an eye for clarity, value, and engagement
  • Strong organizational skills and ability to work cross-functionally

Bonus points 

  • Experience with SaaS, B2B, or developer-facing products
  • Familiarity with Mixpanel, Looker Studio, or Google Tag Manager
  • Knowledge of video SEO or short-form content creation
  • Experience working in/with distributed or async teams

What’s in it for You

  • Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
  • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it.
  • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
  • Small & friendly team: We help each other out, have fun, and joke around.
  • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. 
  • Flexible time off: We want you to recharge your batteries when needed.

Juicer is part of saas.group and we have a shared goal of succeeding together.

What is saas.group?

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 21 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.

We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies. 

Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!

saas.group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're passionate about working with a team that values innovation, excellence, and fairness, we encourage you to apply.

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