Job Application for Head of Marketing at Safari AI

About Safari AI

The Company's vision is to Automate Action of the leading companies in the physical economy, from Entertainment, QSR's, Retail and beyond. It's using computer vision AI to Measure, Alert and provide AI-generated Recommendations at the operations of leading companies such as Merlin/Legoland, Universal Orlando, 7-11, Tanger Outlets, Manhattan Mini Storage, Charlotte Hornets, Calgary Flames, and more. In the near future, Safari AI will use this data and to suggest how its clients can optimize its SOPs to generate more revenue and create more valuable guest and staff experiences.

Safari AI is seed-funded by leading venture capital investors and expects to raise its Series A in 2025.

Leadership & Culture

Safari AI is co-founded by Ali Vahabzadeh & Kaiwen Yuan, two leaders who have meaningful exits under their belts and have managed large, high-performing Go To Market and Engineering teams. The company is headquartered in NYC where the GTM team is based and works from the office five days a week, while Engineering is distributed between North America and Brazil.

About You And How You Succeed At Safari AI

You're excited about building a product and creating a market that hasn't been done before. You have a strong bias toward action when you are stuck but are not afraid to ask for help when you need to. You're high agency, and eager to test new ways of doing things, taking advantage of the freedom and culture an early stage startup can afford you. You're eager to lead the company's engagement with category leaders in a variety of industries, solving some of their biggest challenges.

About the Role

Safari AI is a first-of-its-kind computer vision AI platform that enables its enterprise clients to video camera feed in order to measure the most important physical activity in their operations in real-time. The company is looking for its first Marketing hire to join the team at their midtown Manhattan office and unlock all the further potential in front of it. While the GTM team has successfully executed marketing initiatives like Google ads and conferences, the time has come for a dedicated, experienced leader to improve on the early efforts and introduce new, creative ideas on how to reach our first ICP's, namely those verticals who rely on Speed of Service as an operating differentiator (Theme Parks, Ski Resorts, Live Venues, QSR's, and more)

This position reports directly to the CEO and is an excellent opportunity for an experienced SaaS Marketing pro who is genuinely excited about AI and frontier tech. This leader will be a 'team of one' until an expected Series A is raised in 2025.

Responsibilities

Manage Google Ads campaigns and potentially other SEM channels
Improve and iterate on SEO
Organize webinars, Lunch & Learns, and sales roadshows
Own Product Marketing: One-pagers, case studies, client testimonials, website additions
Manage Blog post production
Own Conference organization and co-founder speaking engagements
Own and manage PR efforts
Initiate Channel marketing efforts

Requirement for the Role

At least three years of Enterprise SaaS digital and offline marketing experience
Early stage startup experience
Demonstrated track record in creating measurable value with SEO and SEM
Evidence of creativity in producing and executing unconventional marketing initiatives that moved the needle
Thrives in a multi-tasking role and ability to change priorities given new information and priorities
Effective written and verbal communication skills
Self-starter and fast learner
Ability to travel occasionally to conferences (not frequently)
Desire to work with the team in-office 4+ days/week in Midtown Manhattan

Why bet on Computer Vision and Safari AI?
1. Huge opportunity hiding in plain sight: leveraging already-installed cameras to automate and real-time action on operational data
2. Large chasm between customer knowledge and market availability, i.e. customers don't know what is available in the market...yet.
3. No clear industry leader in computer vision; everyone is small and unbranded (i.e. no Amazon or Google in the room to compete with)
4. Very modular, allowing Safari AI and its customers to invent whole new use cases on a regular basis
5. Developed the tech and data pipelines over three years and invested several million dollars and is now ready to scale
6. Already the market leader in enterprise CV by working with industry leaders with billions in revenue

Head of Marketing

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