Media Specialist

ROLE: Media Specialist 
TEAM: Media
LOCATION: Toronto (Hybrid)

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Company Overview

Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.

This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.

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Role Overview

The Media Executive will support a diverse mix of U.S.-based clients in the CPG, retail, and gym/fitness categories. This role is focused on media implementation and reporting. The ideal candidate is proficient in social media platforms, Google Analytics, and Google AdWords, and is comfortable building relationships with internal teams and clients alike.

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Core Responsibilities

• Support the Media Supervisor with campaign implementation, optimization, and reporting

• Assist with client planning and handle day-to-day client requests

• Coordinate with media vendors to book, implement, and report on campaigns

• Help prepare and present integrated media plans, proposals, and performance analyses

• Monitor media plan performance and suggest optimizations

• Collaborate with internal teams and external agencies to ensure alignment and knowledge sharing

• Ensure adherence to Salt's values, philosophies, and planning processes

• Provide proactive input on client business, internal workflows, and industry trends

• Track KPIs and ensure appropriate check-ins and reporting are in place

• Understand client objectives and manage planning requirements effectively

• Present compelling recommendations and highlight the benefits of proposed strategies

• Contribute to internal agency or team projects as needed

• Support other departments by ensuring digital media requirements are clearly communicated

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Experience & Skills

• 2+ years of experience at a media agency in a digital-focused role

• Bachelor's degree or diploma in Marketing, Communications, or Advertising

• Hands-on experience with:

  • Google Analytics

  • Google Ads

  • Paid Social (Business Manager accounts)

• Excellent written and verbal communication skills

• Strong attention to detail

• Experience with Google Data Studio (asset, not required)

• Google Certifications (required)

• Experience planning and executing campaigns for Fortune 100 brands

• Familiarity with CRM, SEO, SEM, programmatic, social, mobile, and video media

• Experience with e-commerce platforms like Shopify (asset)

• A proactive, hands-on, solutions-oriented mindset

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Salt’s Values

• Salt of the Earth: Be humble, kind, hardworking, trustworthy, and fun to work with

• Do What’s Right: Make principled decisions, not easy ones

• Earn It: Commit to hard work and earn respect, results, and recognition

• Make Things Better: Always seek improvement and be solutions-oriented

• Seek Different Perspectives: Embrace diversity and value the creativity it brings

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Salt is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.