Media Manager

ROLE: Media Manager
TEAM: Media
LOCATION: Toronto (Hybrid)

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Company Overview

Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.

This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.

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Role Overview

The Media Manager is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and campaign management experience. The ideal candidate will be a natural collaborator with strong presentation skills, high attention to detail, and strategic thinking.

This role spans multiple U.S. accounts across the CPG, retail, and health/fitness industries and requires someone comfortable managing the needs and expectations of multiple clients. The Media Manager will serve as a key point of contact for all things media—including Paid Social, Video, OOH, TV, and Content—and must be proficient in media planning, implementation, measurement, and performance reporting.

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Core Responsibilities

• Support the Media Director by leading campaign implementation, optimization, and reporting for key clients

• Prepare and present integrated media plans, proposals, and performance analyses that go beyond the brief

• Maintain accountability for campaign delivery and performance, ensuring consistent optimizations

• Review and QA campaign setups across platforms to ensure alignment with KPIs, targeting, and budget allocation

• Oversee junior team members and help manage their workflows and priorities

• Collaborate cross-functionally with internal teams, agency partners, and departments to stay current on client and industry knowledge

• Ensure all media planning adheres to Salt’s philosophies and processes

• Lead evaluations of media opportunities, trends, and innovations for client application

• Define reporting processes for clients and ensure timely delivery of campaign reports

• Maintain strong awareness of client KPIs and ensure proper tracking and check-ins are in place

• Manage client day-to-day planning requirements and ensure alignment with objectives

• Proactively surface potential challenges or opportunities to the Media Director

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Experience & Skills

• 3–4+ years of experience in a senior media planner or digital strategy role at a media agency

• Bachelor’s degree or diploma in Marketing, Communications, or Advertising

• Proficiency with Google Analytics, Search Console, Google Ads, and paid social platforms (required)

• Hands-on experience with Google Data Studio or other dashboard visualization tools (required)

• Traditional media experience and omni-channel amplification strategies (a strong asset)

• Track record of managing campaigns for Fortune 50 brands

• Strong presentation and communication skills (written and verbal)

• Excellent organizational skills and attention to detail

• Creative, self-motivated, and results-driven; comfortable rolling up your sleeves

• Working knowledge of CRM, SEO, SEM, programmatic, mobile, social, and video

• Experience with e-commerce platforms such as Shopify, Magento, or BigCommerce (asset)

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Salt’s Values

• Salt of the Earth: Be humble, kind, honest, hardworking, and respectful

• Do What’s Right: Choose integrity over shortcuts

• Earn It: Work hard, deliver results, and earn recognition

• Make Things Better: Seek solutions, be curious, and drive innovation

• Seek Different Perspectives: Embrace diversity of thought and experience

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Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.