Director of Growth

About Us:

Sanabil Venture Studio, a partnership between Sanabil Investments and Stryber, merges top-tier talent, seasoned founders, and robust funding to propel startups to unicorn status. Leveraging a blend of industry, technology, and startup expertise, we generate and evaluate visionary ideas, and take them from idea to building and launching MVPs. If an MVP we build proves to be successful, we provide targeted seed funding, ensuring each venture is equipped with the financial foundation to meet its ambitious goals. Beyond early stage development and funding, we provide ongoing support to our portfolio ventures and founders in their pursuit of scaling their startups.

About Miza

Miza is a cutting-edge digital wealth management platform designed to provide HNWI (High-Net-Worth Individuals) with seamless access to diversified investment opportunities. Operating primarily through a mobile application, Miza enables investors to allocate capital into model portfolios tailored to different risk and return preferences.

As we scale, we are looking for a Director of Growth to drive user acquisition, activation, and retention—ensuring a seamless experience for investors from discovery to investment.

Role Overview

The Director of Growth will be responsible for developing and executing data-driven acquisition strategies to attract and onboard HNWI investors onto Miza’s platform. This role requires a Direct-to-Consumer (D2C) expert with a proven track record in fintech, wealth management, or a similar sector. The ideal candidate is well-versed in growth marketing, performance marketing, conversion optimization, and digital onboarding tools to create a frictionless user journey.

Key Responsibilities

1. Growth Strategy & Execution

• Develop and execute multi-channel growth strategies to attract and retain HNWI investors.
• Own and optimize the funnel from awareness to conversion, ensuring a seamless onboarding process.
• Implement A/B testing, analytics, and user segmentation to improve conversion rates.

1. Investor Acquisition & Performance Marketing

• Leverage paid and organic performance marketing strategies (Google Ads, LinkedIn, Meta, SEO, referrals).
• Partner with wealth influencers, financial advisors, and high-net-worth networks to drive credibility and referrals.
• Manage retargeting campaigns to re-engage potential investors and optimize marketing spend.

1. Digital Onboarding & Conversion Optimization

• Optimize Miza’s mobile app onboarding flow to ensure effortless sign-up and investment activation.
• Implement AI-driven personalization to enhance investor experience and maximize conversion rates.
• Identify and integrate automation tools (e.g., CRM, chatbots, behavioral triggers) for investor engagement.

1. Product-Led Growth & User Engagement

• Work closely with the product team to align growth initiatives with new features and investor behavior.
• Leverage data analytics to enhance user retention and engagement through push notifications, email sequences, and in-app messaging.
• Develop referral and incentive programs to drive viral adoption among HNWIs.

1. Partnerships & Market Expansion

• Establish strategic partnerships with banks, fintech platforms, and investment firms to expand Miza’s reach.
• Lead thought leadership initiatives (events, webinars, content marketing) targeting the investor community.

Qualifications & Experience

• Proven track record in a similar Driector of Growth, Growth Marketing, or Digital Acquisition role within fintech, wealth management, or investment platforms.
• Experience in D2C growth, ideally working with high-net-worth clients or premium financial services.
• Deep understanding of digital marketing, performance marketing, and conversion optimization strategies.
• Hands-on experience with growth analytics tools (Google Analytics, Mixpanel, Amplitude, etc.).
• Strong expertise in mobile app user acquisition and onboarding optimization.
• Familiarity with AI-driven marketing tools, automation platforms, and CRM systems.
• Ability to analyze data, identify trends, and make data-driven decisions to drive ROI.
• Strong network in the wealth management, fintech, or investment space is a plus.