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Lifecycle Marketing Manager (Waypoints App)

Middleburg, VA or Remote

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle. We're looking for people with drive and initiative who are excited about making great technology and a positive attitude for our service members.  Come help us build meaningful solutions for the military community!

About Sandboxx

Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

About Waypoints

Waypoints is the next generation of the Sandboxx ecosystem, designed to guide service members and their families through every stage of military life. It brings together career tools, financial education, fitness programs, and community features in one unified app experience.

From the moment someone begins their journey into service, Waypoints helps them stay informed, make confident decisions, and connect with others who understand their path. Whether they’re planning a career move, improving their financial health, or finding support within the community, Waypoints gives them a clear direction and a trusted place to grow.

As the platform expands, Waypoints will become the digital companion for life in and around the military helping people stay connected, capable, and confident long after training ends.

About the Role

We’re looking for a Lifecycle Marketing Manager to lead engagement across the Waypoints platform. You will design and optimize user journeys that move people from onboarding to deep, ongoing engagement with Waypoints features and content.

This role combines storytelling, data, and experimentation to guide users through meaningful experiences that increase retention, conversion, and lifetime value.

While we offer flexibility for remote talent, we have a strong preference for in-person collaboration at our Middleburg, VA headquarters and offer enhanced compensation for onsite candidates.


Why We’re Hiring For This Role Now

Waypoints is growing quickly and becoming a central part of how the military community stays connected, informed, and supported. We need someone who can:

  • Build journeys that deepen engagement across app features and content

  • Design lifecycle programs that drive subscription conversion and renewal

  • Translate behavioral data into improvements in onboarding, retention, and engagement

  • Create scalable playbooks and testing frameworks for continuous optimization

  • Partner with Community, News, and Partnerships to strengthen the user experience and increase subscriber value


What You’ll Do

  • Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal

  • Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn

  • Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences

  • Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth

  • Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns

  • Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities


What We’re Looking For

  • 4 to 6 years of lifecycle marketing or CRM experience

  • Proven success driving engagement and retention for a subscription-based product

  • Experience working with a mobile app and understanding mobile user behavior

  • Hands-on experience with Iterable (required)

  • Strong analytical skills with experience using data to shape lifecycle strategy

  • Excellent project management and communication skills

  • Comfortable working across multiple teams in a fast-moving environment

  • Experience with or understanding of military life is a plus


What Success Looks Like

Within the first 30 days

Focus: Learn, connect, and identify quick wins

  • Audit the full Waypoints user journey across onboarding, feature discovery, and engagement

  • Review performance data for activation rates, subscription trials, and conversion funnels

  • Identify early improvements that could boost app engagement or subscription sign-ups

  • Define audience segments such as free users, active members, and paid subscribers

  • Partner with Product and Engineering to validate data tracking and event reporting

  • Present a short-term plan with 3 to 5 high-impact tests focused on engagement and conversion

  • Set up weekly lifecycle reporting and establish visibility into key metrics

  • Ask a lot of questions

Within the first 60 days

Focus: Build, test, and improve early journeys

  • Create a detailed lifecycle roadmap with clear campaign priorities and goals

  • Launch a refreshed onboarding journey that drives users toward their first premium interaction or feature milestone

  • Refine Iterable segmentation to personalize messaging based on feature use, interests, and subscription status

  • Partner with Design and Content to improve tone, clarity, and design of lifecycle communications

  • Develop a repeatable testing framework for experimentation and measurement

  • Deliver a 60-day update showing improvements in engagement, onboarding, and trial conversion

Within the first 90 days

Focus: Expand and measure

  • Launch a coordinated set of campaigns to promote app feature usage and subscription benefits

  • Add behavioral triggers for trial starts, renewals, and inactivity

  • Begin nurture programs for new users coming through partner campaigns or referrals

  • Present a 90-day impact report showing measurable improvements in activation, retention, and subscription conversion

  • Outline a six-month roadmap to scale the most effective lifecycle programs

Within the first 180 days

Focus: Optimize and scale

  • Launch advanced lifecycle programs such as renewal reminders, churn recovery, and cross-sell campaigns

  • Identify and address friction points that limit continued engagement or subscription renewal

  • Build automation infrastructure to support consistent and reliable campaign delivery

  • Create detailed playbooks documenting lifecycle best practices and learnings

  • Partner with Product and Partnerships to connect lifecycle messaging to new app features and brand collaborations

  • Deliver a mid-year report showing measurable improvements in activation, retention, and subscription revenue

Within the first 12 months

Focus: Lead and transform

  • Fully own lifecycle KPIs for Waypoints, including activation, engagement, conversion, and churn reduction

  • Build scalable systems for campaign creation, reporting, and ongoing experimentation

  • Launch a real-time dashboard that tracks engagement, churn risk, and subscription performance

  • Deliver strong year-over-year improvements in retention and subscriber lifetime value

  • Present a 12-month business review summarizing impact, insights, and future growth plans


Why Sandboxx

  • Competitive salary and equity incentive plan

  • 401(k) with company match

  • Top-tier health, dental, and vision coverage for you and your family

  • Flexible PTO and paid parental leave

  • A mission-driven team that cares deeply about our users and one another


We look for people with a good sense of humor and a zest for life, especially during interviews.

Sandboxx is an equal opportunity employer - if you are a continuous learner who enjoys startups in either tech or military, you'll thrive at Sandboxx.  We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, sexual orientation, veteran or military status, or any other legally protected characteristics.  This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training.  Sandboxx is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. 

To all recruitment agencies: Sandboxx does not accept agency resumes.  Please do not forward resumes to our jobs alias, Sandboxx employees, or any other organization location.  Sandboxx is not responsible for any fees related to unsolicited resumes.  

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