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Lifecycle Marketing Manager (Waypoints App)

Middleburg, VA or Remote

Sandboxx builds consumer technology that supports service members and their families across the full military life cycle. We operate at national scale, work closely with the Department of War and the broader military ecosystem, and serve millions of users each year. We are looking for driven, curious people who take ownership of their work, move quickly, and want to build products that have real impact for the military community.

About Sandboxx

Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

About Waypoints

Waypoints is the next generation of the Sandboxx ecosystem, designed to guide service members and their families through every stage of military life. It brings together career tools, financial education, fitness programs, and community features in one unified app experience.

From the moment someone begins their journey into service, Waypoints helps them stay informed, make confident decisions, and connect with others who understand their path. Whether they’re planning a career move, improving their financial health, or finding support within the community, Waypoints gives them a clear direction and a trusted place to grow.

As the platform expands, Waypoints will become the digital companion for life in and around the military helping people stay connected, capable, and confident long after training ends.

About the Role

We’re looking for a Lifecycle Marketing Manager to lead engagement across the Waypoints platform. You will design and optimize user journeys that move people from onboarding to deep, ongoing engagement with Waypoints features and content.

This role combines storytelling, data, and experimentation to guide users through meaningful experiences that increase retention, conversion, and lifetime value.

While we offer flexibility for remote talent, we have a strong preference for in-person collaboration at our Middleburg, VA headquarters and offer enhanced compensation for onsite candidates.


Why We’re Hiring For This Role Now

Waypoints is growing quickly and becoming a central part of how the military community stays connected, informed, and supported. We need someone who can:

  • Build journeys that deepen engagement across app features and content

  • Design lifecycle programs that drive subscription conversion and renewal

  • Translate behavioral data into improvements in onboarding, retention, and engagement

  • Create scalable playbooks and testing frameworks for continuous optimization

  • Partner with Community, News, and Partnerships to strengthen the user experience and increase subscriber value


What You’ll Do

  • Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal

  • Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn

  • Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences

  • Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth

  • Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns

  • Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities


What We’re Looking For

  • 4 to 6 years of lifecycle marketing or CRM experience

  • Proven success driving engagement and retention for a subscription-based product

  • Experience working with a mobile app and understanding mobile user behavior

  • Hands-on experience with Iterable (required)

  • Strong analytical skills with experience using data to shape lifecycle strategy

  • Excellent project management and communication skills

  • Comfortable working across multiple teams in a fast-moving environment

  • Experience with or understanding of military life is a plus


What Success Looks Like

Within the first 30 days

Focus: Learn, connect, and identify quick wins

  • Audit the full Waypoints user journey across onboarding, feature discovery, and engagement

  • Review performance data for activation rates, subscription trials, and conversion funnels

  • Identify early improvements that could boost app engagement or subscription sign-ups

  • Define audience segments such as free users, active members, and paid subscribers

  • Partner with Product and Engineering to validate data tracking and event reporting

  • Present a short-term plan with 3 to 5 high-impact tests focused on engagement and conversion

  • Set up weekly lifecycle reporting and establish visibility into key metrics

  • Ask a lot of questions

Within the first 60 days

Focus: Build, test, and improve early journeys

  • Create a detailed lifecycle roadmap with clear campaign priorities and goals

  • Launch a refreshed onboarding journey that drives users toward their first premium interaction or feature milestone

  • Refine Iterable segmentation to personalize messaging based on feature use, interests, and subscription status

  • Partner with Design and Content to improve tone, clarity, and design of lifecycle communications

  • Develop a repeatable testing framework for experimentation and measurement

  • Deliver a 60-day update showing improvements in engagement, onboarding, and trial conversion

Within the first 90 days

Focus: Expand and measure

  • Launch a coordinated set of campaigns to promote app feature usage and subscription benefits

  • Add behavioral triggers for trial starts, renewals, and inactivity

  • Begin nurture programs for new users coming through partner campaigns or referrals

  • Present a 90-day impact report showing measurable improvements in activation, retention, and subscription conversion

  • Outline a six-month roadmap to scale the most effective lifecycle programs

Within the first 180 days

Focus: Optimize and scale

  • Launch advanced lifecycle programs such as renewal reminders, churn recovery, and cross-sell campaigns

  • Identify and address friction points that limit continued engagement or subscription renewal

  • Build automation infrastructure to support consistent and reliable campaign delivery

  • Create detailed playbooks documenting lifecycle best practices and learnings

  • Partner with Product and Partnerships to connect lifecycle messaging to new app features and brand collaborations

  • Deliver a mid-year report showing measurable improvements in activation, retention, and subscription revenue

Within the first 12 months

Focus: Lead and transform

  • Fully own lifecycle KPIs for Waypoints, including activation, engagement, conversion, and churn reduction

  • Build scalable systems for campaign creation, reporting, and ongoing experimentation

  • Launch a real-time dashboard that tracks engagement, churn risk, and subscription performance

  • Deliver strong year-over-year improvements in retention and subscriber lifetime value

  • Present a 12-month business review summarizing impact, insights, and future growth plans


Why Sandboxx

  • Competitive salary and equity incentive plan

  • 401(k) with company match

  • Top-tier health, dental, and vision coverage for you and your family

  • Flexible PTO and paid parental leave

  • A mission-driven team that cares deeply about our users and one another


We look for people with a good sense of humor and a zest for life, especially during interviews.

Sandboxx is an equal opportunity employer. We hire based on merit, capability, and potential, and we believe people do their best work in an environment that values curiosity, accountability, and continuous improvement. We do not discriminate on the basis of any legally protected characteristic, and this commitment applies to all aspects of employment including recruiting, hiring, promotion, compensation, and termination.

Sandboxx provides reasonable accommodations for qualified candidates who need assistance during the hiring process.

For recruitment agencies: Sandboxx does not accept unsolicited resumes from agencies. Please do not forward resumes to our jobs alias, employees, or any other Sandboxx contact. Sandboxx is not responsible for any fees related to unsolicited submissions.

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