Product Marketing Manager

ABOUT US

Africa has an untapped talent pool that is increasing exponentially, with a projected workforce that will exceed India and China by 2035. Fuelled by this, our mission is to create work opportunities for millions of Africa’s youth and solve the world’s shortage of technology talent. 

Our company SAND has 450+ staff members from 48+ countries with plans to acquire several companies around the world to become a multi-billion dollar global technology services provider that employs over 100K employees across the globe.

We have 2 brands represented in our ecosystem:

• With ALX, we're cultivating the fastest-growing pool of technology talent globally, training aspiring professionals in software engineering, cloud computing, data science, and Salesforce across over 60 countries. ALX fosters a vibrant community for top tech talent, igniting transformative careers by connecting top technology talent with extraordinary opportunities for impact.
• Through Sand Technologies we support enterprises and scale-ups around the world to develop world class technology products, build great technology teams, generate more revenue, and deliver outstanding customer experience. Our clients include one of the largest cloud computing providers in the world as well as Bestseller A/S (Denmark), Create Prime (New Zealand), Stanbic Bank (Kenya), and Tamara (Dubai). 

With varying levels of expertise in software development, data, cloud, machine learning, artificial intelligence, UX design, web development, etc, we provide unparalleled opportunities to technology talent worldwide while reshaping industries, disrupting traditional business models, and creating new opportunities for innovation and growth.

We do hard things!

ABOUT THE PRODUCT TEAM

Our vision is to be famous for our modular, multi-channel AI and digital twin products that are configured and deployed quickly and easily across the world to enable meaningful change for clients, impacting billions of people.

To achieve this we are on the journey to becoming a product-led company, taking the lessons from solutions we’ve built and creating roadmaps for new product development. We have recruited Lead Product Managers in each of our industry domains and are building out domain roadmaps.

We are seeking an experienced Product Marketing Manager to support the next stage of our growth. The Product Marketing Manager will be responsible for working with our product teams to understand the product strategy and develop positioning which reflects the problems we solve and the value our prospects and customers get from our solutions.

This role requires a strong combination of B2B and SaaS marketing knowledge, business acumen, and interpersonal skills to collaborate with cross-functional teams (including product, engineering, science, marketing, sales, commercial), to take exceptional products to market and drive growth and adoption

Our product team vision is for this to be the place where product people become experts, so they can take these skills with them forever and have flourishing and rewarding careers.

ABOUT THE ROLE 

As a Product Marketing Manager you will be responsible for the marketing of our products from industry domains.

You will be responsible for collaborating with the industry and corporate marketing team to ensure our products gain traction in their relevant industry domains. You will achieve this through the following activities

• Partner with our product team to understand the product strategy and develop positioning which reflects the problems we solve and the value our prospects and customers get from our solutions
• Create internal facing content including sales training, competitive positioning, FAQs, and cheat sheets
• Produce content across all stages of the sales funnel that compel our target audiences to engage and progress with us: demos, data sheets, integration guides, video, customer stories etc - in collaboration with the marketing team
• Contribute to the content marketing strategy including blogs, thought leadership, customer stories, webinars, speaking opportunities etc
• Understand our competitors and how we position ourselves compared to them
• Build successful Go-To-Market strategies to bring new products to market and iterate on the existing ones in collaboration with the marketing team
• Build partner marketing strategy and Go-To-Market in collaboration with marketing team
• Collect and analyse market insight including: market trends, competitor info, personas, quantitative product use data, win/loss analysis etc. Use this information to influence/guide our roadmap and the products we build
• Collaborate with Product and Commercial teams on pricing strategy

ABOUT YOU

The ideal candidate is a strategic thinker with B2B and SaaS product marketing expertise, who wants to shape the growth of a major global scale-up. He or she should have a product mindset - with unwavering customer focus and drive for scale; and first rate storytelling and communication skills.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (eg, delivering presentations to customers and prospects, conducting competitor analysis and market research)
• B2B and SaaS experience, with a track record of successfully bringing products to market in a dynamic environment
• Strong understanding of product management methodologies and tools
• Excellent communication and interpersonal skills
• Analytical mindset and proficiency in data analysis
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Project management skills and the ability to engage across multiple functions
• Relevant undergraduate degree; MSc or MBA preferred

This Product Marketing Manager position offers the opportunity to shape the future of our products, drive innovation, and make a significant impact on our company's success. If you are a strategic thinker, have a passion for product marketing, and thrive in a collaborative environment, we encourage you to apply.

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Would you like to join us as we work hard, have fun and make history?