Senior Data Analytics Specialist

Santex is a global company headquartered in the United States, founded in 1999, with 25 years of industry experience. It has offices in California, USA, and Córdoba, Argentina, and its talent network spans over 18 countries thanks to its flexible and remote work policy. Specializing in custom enterprise software development, Santex operates through its Hubs, which cover eCommerce, BIM, Mobility, Content Delivery, Integration, Web and Mobile Development, Cloud Computing, Artificial Intelligence (AI), Data Science, Consulting, and IT Services. Additionally, Santex is committed to creating a positive impact in three dimensions: economic, social, and environmental.

Job Description: We are looking for a Senior Data Analyst to join our team. The ideal candidate will analyze data to provide actionable insights that drive business decisions.

• Experience using BI tools such as DOMO (preferred), Tableau or PowerBI
• Experience with advanced GTM implementations (cross-domain, cross-device, iFrames, custom HTML, web, PWAs and native apps)
• Experience with customized GA4 tagging (specially dealing with ecommerce schema and Consent Mode Advanced for EMEA)
• Skilled in writing and reading basic JavaScript, understanding HTML and CSS (will need to be able to chat 1-1 with developers)
• Deep understanding of GA4 data schema and model using BigQuery
• Experience creating custom reports (real time, conversion funnel analysis, ROI, LTV, cohorts, etc).
• Desirable - knowledge using BigQuery for storing and feeding data into BI systems (Domo)
• Desirable - knowledge in managing digital analytics or marketing projects
• Desirable - knowledge in adTech (Google Ads, Meta, etc)
• Desirable - knowledge in CRM (Emarsys, Mailchimp, etc)

• Will have access to more than +40 GTM containers from different brands
• Requirements can vary from new tags, QA, debug, fix, etc
• Will organize workload based in Agile methods with Jira
• Will create and config new GA accounts and stream for different brands worldwide
• Will set up new tags, pixels, or debug existing implementations
• Will create and maintain dashboards in DOMO
• Will maintain existing GA4 BigQuery connection to DOMO
• Bonus would be experience with GTM Server Side or Firebase Analytics SDK