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Marketing Communications Coordinator

Pittsburgh, PA

S&B USA Construction is a family of diversified heavy-civil and industrial construction companies with a primary focus on Alternative Delivery procurement projects such as Design-Build, Progressive Design-Build, Construction Manager/General Contractor (CM/GC), Construction management at risk (CMAR) and Public-private partnerships (P3).  These projects range in construction values of $100 million to over $4 Billion throughout the United States. Therefore, providing a multitude of employment opportunities within S&B USA Construction for career advancement, growth, and stability. Our team of experienced professionals have a proven project track record of delivering these successful projects with innovative and unique solutions within the most efficient time-constrained schedule as well as on or under budget for our clients.  Our team excels in this fast-paced and highly demanding environment with a focused approach in providing our clients with a best value project without compromising safety and quality.  

We are currently seeking a Marketing Communications Coordinator.  

About the Role

We're looking for a curious, creative, and data-savvy digital content strategist who thrives at the intersection of compelling content and performance metrics. This role on our Marketing and Communications team will shape how our brand shows up online—from social media storytelling to website experiences—with a strong emphasis on campaigns, analytics, and audience growth.

You’ll be part storyteller and part analyst. If you're passionate about content that sparks engagement and you get excited by performance dashboards and keywords, let’s talk.

Responsibilities

Content Leadership

  • Develop and execute engaging content strategies, themes, and messaging across our social media and web channels, aligned with brand goals and voice.
  • Partner with your teammates and our firm’s subject matter experts to craft thought leadership campaigns that bring technical or complex stories to life.
  • Develop and drive the monthly social media editorial calendar with a mix of trending topics, evergreen pieces, and creative graphical content.
  • Collaborate with our graphic designer to create engaging video and graphic content.
  • Own the content approval workflow for digital channels.

Analytics & Optimization

  • Own performance reporting across platforms—LinkedIn, Facebook, Instagram, YouTube, and the company website—using tools like Google Analytics, HotJar and native platform insights.
  • Develop annual competitive analysis of S&B USA’s digital channels compared to key competitors.
  • Monitor KPIs and continuously refine strategies based on data (e.g., engagement, reach, impressions, conversions).
  • Utilize A/B test messaging, formats, and channels to improve content performance.

SEO & Website Strategy

  • Execute content and design changes on the S&B USA website with direction from team leaders.
  • Lead on-page and technical SEO improvements, including content optimization, metadata, keyword strategy, and page structure.
  • Partner with web developers and designers to improve the user experience and drive organic traffic.
  • Stay up to date on Google algorithm changes and best practices.

Additional Responsibilities

  • We’re a nimble team that develops a variety of internal and external projects in support of company objectives, so the right candidate will also help support non-digital work.

What Success Looks Like

  • Measurable growth in social media engagement and website traffic driven by content.
  • Increased keyword rankings and visibility across high-value search terms.
  • Proactively planned monthly social media campaigns and themes.
  • A strong presence as a brand voice in our industry’s digital space.

Qualifications

  • 3 to 5 years’ experience in digital marketing, content strategy, social media or a similar role.
  • Deep knowledge of SEO, web analytics (GA4), and social media platforms (especially LinkedIn, Facebook, Instagram, and YouTube).
  • Strong writing skills with a portfolio of high-performing content.
  • Ability to turn insights into strategy and strategy into action.
  • Self-driven to seek out our organization’s stories, turn opportunities into content, manage projects, and meet deadlines.
  • Intermediate skills using Adobe Creative Cloud, Photoshop and InDesign to develop and edit photos and graphics. Strong PowerPoint user skills.

Bonus: experience in the infrastructure, construction, or complex industries where some content is technical.

Core Values:

Work Safely: Safety is our Culture

Deliver Return: Earning a fair profit increases our long-term value

Value People: Take Care of Employees and They Will Take Care of Clients

Act with Integrity: Honesty Builds Trust

Provide Solutions: Better Solutions Yield Greater Satisfaction

S&B USA Construction and all its affiliate companies are committed to providing equal employment opportunities in all aspects of employment to qualified individuals without regard to the following criteria: race, color, national origin, religion, sex, pregnancy, sexual orientation, gender identity or expression, mental or physical disability, age, familial or marital status, ancestry, military status, veteran status or genetic information as well as any other prohibited criteria under any local, state or federal law applicable to S&B USA Construction. As part of the firm’s equal employment opportunity statement, S&B USA Construction will also take affirmative action to ensure that minorities, females, veterans, and qualified people with disabilities are considered for employment and promotional opportunities.

If a reasonable accommodation is needed for the interview process, please contact Human Resources at recruiting@shikunusa.com or Phone: 412-471-4200 ext. 1032

Agency Policy: Please refer to our Agency Policy and disclaimer statement regarding resume submissions.  https://www.shikunusa.com/notice-to-staffing-agencies

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