Alliance Marketing Manager

About Scale Computing

Scale Computing is a global business with offices around the world, thousands of customers, and countless applications running on our industry-leading SC//Platform. We enjoy this success because we have made a conscious effort to build this company amazing person by amazing person—could you be the next to join us as the newest Scaler?

About the role

The Alliance Marketing Manager will drive strategic marketing initiatives to enhance relationships with key technology alliance partners. This role involves developing joint go-to-market strategies, managing co-marketing activities, and creating marketing assets that promote mutual growth. The Alliance Marketing Manager will collaborate cross-functionally with corporate marketing, sales, product management, and channel account management teams to ensure alignment with company objectives.

Great candidates will look like this: 

• Experience in the technology market is necessary
• Experience working with B2B alliance relationships
• Strong team player with a positive attitude and a strong sense of accountability
• Strong understanding of networking, marketing, and selling in a B2B environment
• Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.
• A creative mind and track record of developing successful marketing campaigns are critical
• Excellent project management skills and ability to work in a cross-functional, fast-paced team.
• Professional presence and communications skills.
• Must have strong analytical skills with extreme proficiency in Google Suite 
• Ability to “roll up your sleeves” and dive into the weeds as needed to meet KPIs
• Experience with Salesforce and Pardot (or equivalent)
• Experience with Partner Relationship Management (PRM) technology platforms (Impartner, Zift, etc.)

Responsibilities

• Alliance Strategy and Management: Onboard, develop and execute comprehensive marketing strategies for technology alliances, aligning with overall business objectives. Build relationships with tech partners to drive awareness and growth across joint segments and customers. Develop and maintain core alliance documents, including messaging guides, customer presentations, and solution briefs.
• Joint Marketing Campaigns: Plan and execute joint marketing campaigns with select alliance partners to drive lead generation, customer and partner acquisition, and brand awareness. Monitor and analyze campaign performance metrics, providing regular reports and insights for continuous improvement. 
• Event Coordination: Coordinate with channel and field marketing teams on key industry events, conferences, and trade shows to promote technology alliances and strengthen relationships and pipeline. Organize and host webinars or virtual events to showcase joint solutions and engage target audiences. 
• Performance Tracking: Monitor key metrics such as marketing qualified leads, marketing sourced pipeline, marketing influenced pipeline, and deal registrations. Share reports, insights, and recommendations with partners and stakeholders. 
• Collaboration: Facilitate communication and coordination across teams (marketing, sales, product, technical) to align goals, priorities, and projects. Organize cross-functional meetings and workshops to address challenges, share information, and improve workflows. 

Requirements

• Bachelor’s degree in marketing, business, or communications preferred
• Minimum 3-5 years of experience in technology marketing/communications/partner marketing
• Familiar with a variety of Marketing concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is required.
• Experience working in international markets is preferred but not required.

Work Environment

• Some early, late, or weekend hours may be required
• Some travel may be a requirement for the position
• Sitting, standing, lifting, and pulling may be required.

 Compensation & Benefits

• Competitive, based on experience
• Stock options
• Competitive Health Plan including Medical (HDHP & PPO options), Dental, Vision, STD, LTD, & Life Insurance options
• PTO & paid Company holidays
• 401k Plan

If you've reached this point in the job description and feel you're still not sure if you should apply...Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above- and that's okay. If you're feeling like you're not going to fit in with our teams - you'll be surprised. We're all working towards the same goal at Scale Computing. Whoever you are and whatever background you bring, we encourage you to submit an application if it's a role you can be passionate about doing every day.

Scale Computing was founded on the belief that transparency and collaboration create a culture of ownership, success, and empowerment; more empowered employees are more productive employees. At Scale Computing, we build empowerment through our core values of Integrity, Innovation, Collaboration, Success, and Fun. We believe everyone has an important role. We look for highly motivated, smart, fun people to fill those roles. If working with other amazing people to help us build a wildly successful company sounds like fun to you, we'd love to hear from you.

Scale Computing, Inc. is an Equal Opportunity Employer. Individuals seeking employment at Scale Computing, Inc. are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

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