Media Manager

Role Summary:

The Media Manager plays a key role in developing and executing strategic digital marketing campaigns. This involves analyzing consumer behavior, leveraging digital touchpoints, and implementing data-driven strategies to enhance brand presence and achieve client objectives. The Media Manager is responsible for campaign planning, optimization, reporting, and collaborating with cross-functional teams to ensure cohesive and impactful marketing efforts.

Key Responsibilities:

• Consumer Behavior Analysis: Analyze consumer internet usage, including preferred devices and digital platforms, to inform media strategies.
• Campaign Development & Implementation: Create, implement, and evaluate marketing campaigns across various digital platforms.
• Media Strategy & Planning: Implement digital media strategies and plans, negotiate and purchase media.
• Campaign Optimization & Reporting: Oversee campaign planning, implement optimization strategies, and provide ongoing reporting. Analyze campaign metrics, prepare performance reports, and extract relevant learnings and recommendations for future campaigns.
• Cross-Functional Collaboration: Collaborate with teams across departments to create integrated marketing campaigns that connect all touchpoints in a unified and coordinated manner.
• Creative Consultation: Advise on the effectiveness of digital creative formats, extending beyond campaign-specific thinking.
• Client Management: Understand client business and communication goals, as well as the agency's strategic plans to achieve those goals. Comprehend overall client strategies and contribute to strategy development as needed. Work independently and manage the day-to-day implementation of client activities. Drive integration across all stakeholders to ensure that all briefs align with strategy and budget parameters.

Role Requirements:

• Experience: Minimum of 3+ years of relevant work experience in digital marketing.
• Skills:
  • Expertise in social media, content strategy, and mobile technology.
  • Strong interpersonal and communication skills, with a demonstrated ability to collaborate effectively.
  • Excellent organizational skills and ability to manage multiple projects and deadlines.
  • Creative thinking combined with a methodical, analytical, data-driven approach.
  • Proficiency in major social media platforms (Facebook, X, Instagram, YouTube, LinkedIn, etc.).
  • Strong understanding of SEO and web analytics.
  • Knowledge of traditional media is a plus.

Company Overview – Ogilvy Africa:

Ogilvy Africa is the largest network agency on the African continent, serving over 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for prominent clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PwC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's core ambition is to be "The Best Platform and Partner for Growth on the Planet," focusing on creating shared value across human/societal, employee, and commercial dimensions. This proposition drives our key mega-businesses: Advertising, Branding & Content (ABC); Experience (including CRM and e-commerce); PR & Influence; and Media (focused on performance marketing). Ogilvy Africa has developed proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our "One Ogilvy" operating model streamlines agency structures and facilitates seamless omnichannel experiences. Fueled by content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for developing and emerging markets. Over our 20+ years in Africa, we have consistently won top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), and WARC Effectiveness. Ogilvy is a leading global network of WPP and was named the #1 creative network in the world by WARC in 2021.

Beliefs at Ogilvy:

• People Need Regular OS Upgrades: Continuous learning and development are essential.
• We Need More Cows Than Milkmen: We value practitioners who contribute actively.
• Creative About Creativity: Creativity, encompassing data, content, and technology, is our differentiator.
• Diversity is a Competitive Advantage: Diverse perspectives and skills strengthen our company.
• Collaborative Advantage > Competitive Advantage: Partnerships and collaboration drive growth.
• Team > Individual: Teamwork and collective success are prioritized.
• Fail Often, Fail Fast: We encourage experimentation, learning from failures, and rapid iteration.