Influence Manager | Influence COE | Ogilvy Africa

Role Summary:

The Influence Manager is responsible for the planning, development, and execution of influencer marketing campaigns that align with client business and marketing goals. This role ensures seamless integration between influencers and the broader marketing strategy, manages a team, fosters strong relationships with influencers, clients, and internal teams, and drives impactful campaign delivery and portfolio performance.

Role Responsibilities:

• Influencer Campaign Management: Co-develop and implement influencer strategies; oversee end-to-end campaign execution (influencer selection, briefing, negotiation, content approval, monitoring); ensure on-time, on-budget delivery that meets or exceeds client expectations.
• Client Relations & Retention: Serve as the primary client contact, building strong relationships; lead client meetings to discuss progress and insights; proactively identify opportunities to grow influencer marketing within accounts; prepare and deliver compelling client presentations.
• Team Management & Leadership: Lead, mentor, and manage a team of Influence Executives, setting clear goals and providing performance feedback; foster a culture of collaboration, innovation, and continuous learning.
• Mar-Tech Tool Integration: Leverage Ogilvy's proprietary tools (InfluenceO FEED and OBRIO) to optimize campaigns, integrating data-driven insights; provide training and guidance to the team on effective tool usage.
• Strategic Growth & Business Development: Identify new business opportunities within existing accounts; assist in developing proposals for potential clients; contribute to Ogilvy Africa's overall business development strategy.
• Data & Reporting: Monitor and analyze campaign performance using data analytics tools to measure ROI, ROAS, and other key metrics; deliver regular, detailed performance reports to clients and internal stakeholders, providing insights and recommendations.

Role Requirements:

• Proven experience in influencer marketing campaign management.
• Strong client relationship management skills.
• Experience leading and mentoring a team.
• Proficiency in using mar-tech tools for influencer marketing (e.g., InfluenceO FEED, OBRIO).
• Excellent data analysis and reporting skills.
• Strong business development acumen.

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: new profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
• Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.