Digital Media Manager | Digital | Ogilvy Africa

Role Summary:

The Digital Media Manager is responsible for developing and executing digital media strategies for a portfolio of clients. This involves strategic planning, campaign implementation, performance analysis, and budget management across all digital channels. The Digital Media Manager serves as a trusted advisor to clients on digital media matters and collaborates with internal teams to deliver effective and efficient campaigns.

Key Responsibilities:

• Client Consultation: Act as a trusted advisor to clients, providing strategic recommendations on digital media strategy and execution.
• Media Planning & Implementation: Develop and implement holistic digital media plans across all relevant channels, ensuring alignment with client objectives.
• Campaign Analysis & Optimization: Track and measure campaign performance against KPIs, providing insightful analysis and recommendations for optimization.
• Budget Management: Manage client budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
• Trend Research & Opportunity Identification: Stay abreast of digital media trends and identify new growth opportunities for clients.
• Collaboration & Teamwork: Collaborate effectively with internal and external stakeholders to ensure seamless campaign execution.
• Financial Management: Adhere to financial processes for client setup and invoicing.
• Best Practice Development: Develop and follow best practices for media planning and operations.

Requirements:

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 3-5 years of experience in digital media planning and strategy.
• Experience handling large digital clients across various categories.
• Proficiency in media planning across all digital platforms.
• Strong communication and presentation skills.
• Analytical mindset with strong attention to detail.
• Strong sense of accountability and responsibility.
• Digital paid media certifications are a plus.

Company Overview – Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent, operating in 40 countries with ~900 professionals. Headquartered in Nairobi, Kenya, we manage over 100 global and regional brands, including Coca-Cola, Unilever, Nestlé, Airtel, and UNICEF.

We offer a full spectrum of marketing services, including advertising, digital transformation, PR, and influencer marketing. Our proprietary tools and platforms enable seamless omni-channel experiences for consumers. With over 20 years of experience in Africa, Ogilvy has won numerous prestigious awards, including Cannes Lions and Clio Awards.

As part of WPP, Ogilvy continues its legacy as a leading global creative network founded by David Ogilvy over 70 years ago.

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Beliefs at Ogilvy

1. Continuous Growth: Talent must evolve constantly to stay relevant.
2. Practitioners First: We contribute before we comment.
3. Creativity Redefined: Creativity now includes Data, Content, and Technology.
4. Diversity Strengthens Us: New skills and leadership styles make us better.
5. Collaboration Over Competition: Partnering with experts helps us scale faster.
6. Team Success: Teams succeed; individuals don’t.
7. Fail Fast, Learn Faster: Experiment, learn, and innovate quickly.