Social Media Analyst | BI | Ogilvy Africa

Role Overview

We are looking for a culturally savvy Social Media Analyst to join our strategic and intelligence unit. In this role, you will combine your deep understanding of online norms, slang, and pop culture with foundational data analytics skills to uncover insights that shape impactful marketing campaigns. Reporting to the Audience and Social Insights Lead, you will play a critical role in ensuring our client’s brands remain relevant, engaging, and ahead of cultural trends.

This is an entry-level position, ideal for someone passionate about social media dynamics and cultural trends who is eager to kickstart their career in analytics and strategy.

---

Key Responsibilities

1. Trendspotting & Cultural Analysis

• Monitor social media platforms (TikTok, Instagram, Twitter/X, YouTube, etc.) daily to identify emerging trends, memes, hashtags, and viral content.
• Provide real-time insights into pop culture, internet slang, and local cultural nuances to inform creative campaigns.
• Stay updated on platform updates, algorithm changes, and new features that could impact social media strategies.

2. Social Media Dynamics Expertise

• Analyze audience behavior and engagement patterns across different platforms to identify what resonates with target demographics.
• Understand the unique characteristics of each platform (e.g., TikTok vs. Instagram) and how content needs to be tailored for maximum impact.
• Act as the go-to resource for trends among Gen-Z and Millennial audiences.

3. Data Analytics & Reporting

• Use analytics tools (e.g., Sprinklr, Brandwatch, native platform analytics) to track campaign performance and provide actionable insights.
• Create visually compelling reports and dashboards that highlight key metrics, trends, and opportunities.
• Collaborate with senior team members to translate data into recommendations for optimizing campaigns.

4. Content Ideation Support

• Work closely with creative teams to brainstorm content ideas inspired by current trends and cultural moments.
• Suggest platform-specific approaches to ensure campaigns feel authentic and aligned with audience expectations.

5. Local Cultural Insight

• Bring a deep understanding of local cultural norms, values, and preferences to ensure campaigns resonate with specific markets.
• Highlight potential cultural sensitivities or missteps to avoid, ensuring all campaigns are inclusive and respectful.

---

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field. Relevant experience may substitute for formal education.

Experience

• 2+ years of experience in social media marketing, analytics, or a related field. Internships or freelance work in social media will also be considered.

Skills & Knowledge

• Deep familiarity with social media platforms, including TikTok, Instagram, Twitter/X, YouTube, and emerging apps.
• Foundational knowledge of data analytics tools like Google Analytics, Sprinklr, or similar.
• Basic proficiency in Excel, Tableau, or other reporting tools.
• Strong understanding of Gen-Z and Millennial culture, internet trends, and online communities.
• Exceptional written and verbal communication skills, with the ability to authentically engage with online audiences.

Personal Attributes

• Passionate about social media and pop culture, with a natural curiosity for “what’s next.”
• Highly organized, detail-oriented, and able to juggle multiple tasks in a fast-paced environment.
• A collaborative team player who thrives in a creative and dynamic workplace.

---

This is an exciting opportunity to combine your love for social media and cultural trends with data-driven insights to shape impactful campaigns. If you’re ready to bring your passion and creativity to the table, we’d love to hear from you!

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: new profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
• Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.