Back to jobs

Media Planner | Digital | Tanzania

Tanzania

Role Summary:

Media planners create advertising campaigns for clients, collaborating with them to determine the optimal media strategy. They orchestrate the placement of advertising content across various media channels (television, internet, radio, billboards, print, and direct mail) to maximize reach and engagement with the client's target audience.

Role Responsibilities:

  • Collaborate with clients and account teams to understand business objectives and advertising strategies.
  • Liaise with creative agencies, clients, and consumers to develop media plans and campaigns.
  • Apply knowledge of media owners across geographical locations to media plans.
  • Conduct industry and syndicated research.
  • Analyze data to translate ideas into quantifiable media objectives.
  • Identify target audiences and analyze their characteristics, behavior, insights, and media habits.
  • Brief media owners on campaigns and manage responses.
  • Present media proposals and cost schedules to clients.
  • Provide clients with competitive insights (e.g., Share of Voice, competitive alerts).
  • Develop flow plans and schedules.
  • Recommend appropriate media types, timing, and locations using optimization tools (e.g., Telmar, Quanvert).
  • Collaborate with colleagues, departments, and media buyers to secure optimal deals for clients.
  • Build and maintain relationships with media owners (newspapers, radio, TV, magazines).
  • Manage client relationships to build trust and respect.
  • Check advertising text and content before release.
  • Maintain detailed records and a proper filing system.

Role Requirements:

  • Willingness and eagerness to learn about the advertising industry.
  • Social Skills: Ability to socialize and build rapport with colleagues and clients.
  • Marketing Knowledge: Understanding of marketing and advertising principles, including branding.
  • Entertainment Media Knowledge: In-depth knowledge of the entertainment landscape and audience demographics.
  • Online Media Knowledge: Familiarity with websites, blogs, and social media platforms.
  • Computer Skills: Proficiency in using online databases for research.

Company Overview

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of ~900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, WWF, and others.

Ogilvy Africa offers services across the full spectrum of marketing domains, including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence—all under one unified setup. The agency has developed proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement, and content hubs. Its unique operating model, One Ogilvy, allows clients and brands to cut complexity and create seamless omnichannel experiences for consumers across touchpoints.

Fueled by the holy trinity of content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for Developing & Emerging markets. Over its 20+ years in Africa, Ogilvy Africa has won numerous regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), among others.

Ogilvy is a leading global creative network of WPP, launched by David Ogilvy over 70 years ago, and is referred to as the "Agency of Giants" by industry experts.

Ogilvy Beliefs

  1. People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it’s constantly upgraded. The same is true for people.
  2. We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
  3. Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data, Content, and Tech.
  4. Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
  5. Collaborative advantage > Competitive advantage: Find partners who excel in the skillsets we need. It’s the only way to scale at speed without pretending to have all the answers.
  6. Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed; individuals fail.
  7. Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale—or fail fast, learn from the failure, and start something new.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Data Privacy and Protection *

Before submitting your application, please take a moment to review our Recruitment Privacy Policy. This policy explains how WPP-Scangroup PLC uses and protects your personal data and outlines your rights regarding updating or removing your information. Clicking "Submit Application" signifies your agreement with these terms.