Insight Manager | Media | Ogilvy Africa

Job Purpose:

As a Data Analyst specializing in media evaluation, you will play a critical role in monitoring and analyzing the performance of client brands and campaigns across various media channels, including print, online, broadcast, and social media. Your primary responsibility will be to collect, evaluate, and interpret data to provide actionable insights and detailed reports that support media buyers and the Digital Media Director. You will also identify trends, assess competitive activity, and ensure that media strategies align with client objectives.

Key Responsibilities & Accountabilities:

1. Data Analysis & Reporting:

• Leverage numerical and IT tools to analyze campaign performance and research results.
• Input data into client databases and provide insights to guide decision-making for media buyers and coordinators.
• Evaluate the positivity, reach, and effectiveness of media coverage.
• Collaborate with media buyers and coordinators to track brand mentions and campaign outcomes.
• Prepare well-organized, insightful, and actionable reports tailored to client needs.
• Analyze website traffic, affiliate site influence, and customer feedback to identify opportunities for improvement.
• Provide research-based recommendations on optimal advertising timing and placement.
• Develop and implement complex campaign structures to maximize efficiency and impact.
• Create and maintain reporting templates for consistent and effective data presentation.
• Support SEO strategies by conducting keyword research and integrating findings into content marketing initiatives.

2. Media Monitoring & Strategy:

• Monitor media coverage across print, online, broadcast, and social platforms to strengthen brand presence and awareness.
• Track international affairs and industry developments relevant to client industries.
• Build relationships with media owners to gain valuable insights and improve campaign strategies.
• Assess audience demographics and behaviors to determine their importance for product success.
• Conduct company-level analysis to evaluate competitive positioning and market trends.

3. Collaboration & Communication:

• Work closely with media consultants and internal teams to achieve client objectives.
• Respond promptly and professionally to customer, follower, or client queries and comments.
• Attend information sessions, workshops, and training to stay updated on industry trends and best practices.

Required Skills & Experience:

Required Skills:

• Strong analytical skills to filter, categorize, and interpret crucial information from media reports and online data (including social media).
• Exceptional attention to detail and accuracy in data handling.
• Ability to work effectively under pressure and meet tight deadlines.
• Excellent teamwork capabilities, with the ability to work independently when needed.
• Outstanding interpersonal and communication skills, both written and verbal.
• Proficiency in computer applications and internet research tools.
• Strong time management and organizational skills.
• Awareness of current news, trends, and updates relevant to clients’ industries.
• In-depth understanding of how different social networks operate and contribute to brand success.
• Expertise in SEO keyword research and proficiency in Google Analytics.

Required Experience:

• Proven professional experience in a similar data analysis or media evaluation role, with a track record of delivering actionable insights and high-quality reports.

COMPANY OVERVIEW:

Ogilvy Africa is the largest network agency on the continent, catering to more than 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With over 20 years of experience in Africa, Ogilvy has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is a leading global network of WPP and was ranked the #1 creative network in the world by WARC in 2023.

OGILVY BELIEFS (Company Culture)

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.