Social Media Executive | Digital | Ogilvy Africa

Job Summary

As a Social Media Executive, you'll be the voice and advocate for our brands, fostering vibrant and engaged online communities. You will use your passion for social media and your strong communication skills to build relationships with our audiences, shape brand perception, and drive engagement. Reporting to the Head of B.I., you'll play a key role in ensuring our brands are represented authentically and effectively in the social media landscape.

This is a junior-level position, ideal for a highly motivated and creative individual with a passion for community building and a strong understanding of social media dynamics.

Key Responsibilities

Community Engagement & Interaction

• Implement community engagement strategies across various social media platforms (TikTok, Instagram, Twitter/X, YouTube, etc.) to foster active and loyal brand communities.
• Schedule and publish content, including posts, stories, and videos, according to the content calendar.
• Monitor social media channels for brand mentions, comments, and messages, responding in a timely and authentic manner to engage with the community and identify opportunities for interaction.

Brand Voice & Advocacy

• Embody the brand's voice and personality in all online interactions, ensuring consistent messaging and tone across all community touchpoints.
• Act as a brand advocate, proactively engaging with influencers, brand ambassadors, and key community members to build relationships and amplify brand messaging.
• Address community feedback, questions, and concerns with empathy and professionalism, escalating issues as needed to ensure timely resolution.

Content Planning & Scheduling

• Collaborate with the content and creative teams to schedule social media content according to the content calendar.
• Identify opportunities to leverage trending topics, cultural moments, and user-generated content to create relevant and timely interactions with the community.
• Work with the team to optimize posting schedules and strategies.

Performance Monitoring & Reporting

• Track and analyze community engagement metrics, such as reach, impressions, comments, shares, and follower growth, to measure the effectiveness of community initiatives.
• Prepare regular reports on community activity, providing insights and recommendations for optimizing engagement strategies.
• Use social listening tools to monitor brand sentiment and identify opportunities for improvement.

Crisis Management & Moderation

• Monitor online conversations for potential brand crises or negative sentiment, and escalate issues to the appropriate teams for timely resolution.
• Enforce community moderation guidelines to ensure a safe and positive online environment for all community members.
• Address inappropriate or offensive content in a timely and professional manner.

Professional Overview

Role Requirements

• Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience: 1-2+ years of experience in community management, social media marketing, or a related field. Internships or freelance work in social media are also considered as experience.
• Skills & Knowledge:
• Deep familiarity with social media platforms, including TikTok, Instagram, Twitter/X, YouTube, and emerging apps.
• Foundational knowledge of social media management tools (e.g., Hootsuite, Sprout Social).
• Basic proficiency in Excel, Tableau, or other reporting tools.
• Strong understanding of Gen-Z and Millennial culture, internet trends, and online communities.
• Exceptional written and verbal communication skills, with the ability to speak the language of online audiences authentically.
• Personal Attributes:
• Passionate about social media and community building.
• Highly organized, detail-oriented, and able to juggle multiple tasks in a fast-paced environment.
• A collaborative team player who thrives in a creative and dynamic workplace.
• Ability to remain calm and professional under pressure.

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COMPANY OVERVIEW

Ogilvy Africa is the largest network agency on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Our regional office is based in Nairobi, Kenya, where we manage a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever, and WWF, among others.

Our distinctive positioning and proposition are crucial for clients seeking a partner to realize or regain growth. "No one knows Africa like we do," with a footprint to deliver in countries that matter to our clients. This proposition is anchored on true shared value, creating human (societal), employee, and commercial value. It cuts across our key mega-businesses: ABC (Advertising, Branding, and Content), Experience (including CRM and e-commerce), PR & Influence, and Media (focused on performance marketing).

We have also created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers across touchpoints. Fuelled by the holy trinity of content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries, and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred to as the "Agency of Giants" by several industry experts. The 2023 WARC rankings named Ogilvy the #1 creative network in the world.

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BELIEFS AT OGILVY

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it constantly upgrades. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at speed without pretending to have all the answers.
• Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, and individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail-fast, learn from the failure, and start something new.