Senior Media Planner | Ogilvy Africa | Ghana

Role Purpose

You will work with the team lead to receive client briefs and analyze market-level competitive data, share of voice (SOV), and media consumption data to produce media analysis, planning implications, and end-to-end execution plans across offline/traditional channels. Digital planning knowledge is an advantage.

Role Responsibilities

• Understand the media landscape and client business challenges; contribute ideas to improve outcomes.
• Develop media plans with clear rationale, including station/channel selection and full execution details.
• Implement media plans across traditional and digital channels using market data to drive efficient touchpoint allocation and budget optimization.
• Ensure timely asset delivery, scheduling, and monitoring against plan.
• Report campaign launches; share proof of flighting; resolve issues promptly; ensure partner compliance via coordination with monitoring teams.
• Build strong knowledge of the assigned client portfolio and partner ecosystem.

Role Requirements

• 3-5 years’ experience in media, advertising, or data planning (agency environment).
• Diploma/Bachelor’s in Advertising, Communications, Business, Finance, Actuarial Science, or Mathematics preferred.
• Familiarity with implementation and measurement tools (e.g., Ipsos and other third-party/secondary data sources).
• Experience collaborating with multiple stakeholders (suppliers, agencies, media owners, internal specialists).
• Strong communication skills.
• Excellent numerical analysis skills and attention to detail.
• High energy, passion, and self-motivation.
• Strong Excel and PowerPoint skills.
• Effective time management and self-organization.
• Curious, proactive, and comfortable asking questions to move work forward.

 

Company Overview

Ogilvy Africa is the largest network agency on the continent catering to more than 40 countries with a team of 900 people across Central, East and West Africa. Our regional office is based in Nairobi - Kenya, where we house a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PWC, Total Energies, UNICEF, Unilever and WWF amongst others.

Our distinctive positioning and proposition are key for times, when clients desire a partner to help them realize their growth ambitions or to get back to growth. No one knows Africa like we do, with a footprint to deliver in countries that matter to our clients.

This proposition is anchored on true shared value, what our world needs now, creating human (societal) value, employee value and commercial value. This proposition cuts across our key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).

In addition, we’ve created proprietary marketing products in areas such as real-time marketing, social intelligence, performance marketing, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), Loeries and WARC, to name a few.

Ogilvy is a leading global network of WPP. Launched by David Ogilvy over 75 years ago, it is referred-to as the Agency of Giants, by several industry experts. 2023 WARC rankings named Ogilvy, the #1 creative network in the world.

Ogilvy Beliefs

• People need regular OS upgrades: Continuous learning keeps people relevant.
• We need more cows than milkmen: We are practitioners first; we contribute before we comment.
• Creative about creativity: Creativity is our differentiator, now powered by data, content, and tech.
• Diversity is a competitive advantage: New profiles, skills, and leadership styles make us stronger.
• Collaborative advantage > Competitive advantage: Partner with the best to scale without pretending to have all the answers.
• Team Individual: Teams succeed; individuals fail—focus on outcomes over credit.
• Fail often, fail fast: Encourage pilots and intrapreneurship—test, scale success, learn from failure, and iterate.