Digital Media Manager | Media | Essence Mediacom

JOB PURPOSE – SUMMARY

In your role as Digital Media Manager, you will be responsible for strategic client consultation; you will be responsible for the holistic planning, implementation, analysis and optimization of campaigns across all digital media channels.

Your typical day in the role will involve;

• Being a trusted advisor to clients for all things related to digital
• Working with internal and external stakeholders for better planning product
• Presentation of strategy and implementation ideas to clients
• Ensure projects/campaigns are tracked and measured based on agreed KPIs
• Creation of analyses and reports for outstanding campaign performance
• Developing and following best practices for media planning & operations
• Management of client budget and primary point of contact for all media-related matters
• Trend research and identification of new growth opportunities
• Being a team player; work well with all members of the team to ensure all tasks are fulfilled
• Ensure financial processes is followed in terms of client set-up and invoicing.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Digital Marketing Strategies:

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Ensure the proposed plans have our client online presence with regards to providing guidance on optimum media content creation and its distribution.
• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Being a trusted advisor to clients for all things related to digital.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Developing and following best practices for media planning & operations.
• Trend research and identification of new growth opportunities

Campaign Analysis & Reporting:

• Analyzing data to determine campaign effectiveness.
• Proactively inform internal and client teams of key trends that may be leveraged for the business.
• Track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI.
• Use data insights to refine the media strategy and make data-driven decisions.
• Prepare regular reports on digital media performance for management.
• Lead the analytics and reporting of the digital campaigns with a focus on optimization.

Project Management Presentation & People Skills:

• Act as the point of contact for clients, addressing their queries, providing updates on digital media performance and presenting reports on campaign results.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs
• Work closely with the client service team, designers, and other stakeholders to align digital media efforts with overall marketing campaigns and brand messaging.
• Build and maintain relationships with clients and key stakeholders. Understand clients' digital media goals and align strategies to meet their specific needs.
• Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard, as well as internal communications, i.e. with the Creative, Content & Digital PR.
• Overseeing the work of other digital media specialists.

Collaboration and Coordination:

• Working alongside Senior Stakeholders and business unit Marketing leaders and establish a best of breed approach to the use of marketing technology.
• Support the Digital Media Director in developing and leading the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders internally and externally.
• Work closely with the rest of the Digital team to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts.

Budget & Process Management

• Proficient in Budget Creation and Monitoring: Skilled in developing budgets based on campaign objectives and effectively monitoring expenditures to ensure adherence to financial plans.
• Management of client budgets and primary point of contact for all media-related matters on media planning, spends, recons, ensuring no overspends or underspends for various campaigns.
• Ensure agency process is followed in terms of proof of set up approved by line manager and proof of flight.
• Cost Control and Optimization: Demonstrated ability to implement cost control measures and identify opportunities for cost optimization, resulting in significant savings for the organization.
• Cross-Functional Collaboration: Proven track record of collaborating with various departments to gather financial data, align budgetary goals with operational strategies, and facilitate informed decision-making processes
• Ensure financial processes is followed in terms of client set-up and invoicing

EXPERIENCE AND TECHNICAL SKILLS REQUIRED FOR THE ROLE

• You have a degree in business administration, marketing and communication or related fields.
• Minimum 3-5 years in digital media planning and strategy
• Experience in handling large size digital clients across categories.
• Competency in media planning across all digital platforms
• Strong communication and presentation skills
• You enjoy working with numbers, have logical thinking and analytical understanding, with great attention to detail.
• A strong sense of accountability and responsibility.
• Digital paid media certifications are an added advantage.

IN THIS ROLE, YOUR GOALS WILL BE;

In Three Months

• Create integrated / digital media strategy for some of the biggest brands in the region.
• Be part of the team that manages everyday excellence from briefing and creating plans to delivering insightful reports.
• Understand Mediacom’s Breakthrough Planning Philosophy to deliver growth.

In Six Months

• Basis client and category understanding, create and deliver the relevant solutions.
• Follow the golden standards in digital media planning and execution – for effectiveness and efficiency.
• Gain working knowledge of Mediacom and GroupM’s proprietary tools, processes and platforms.

In 12 Months

• Improve team’s capabilities across search, paid social, programmatic media and influencer marketing.
• Contribute to client’s annual media strategy.
• Deliver on agency KPIs for the assigned set of clients.

MEDIACOM – COMPANY OVERVIEW

Mediacom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Breakthrough’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all business and marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2023 this approach has led Mediacom to be crowned the World’s Most Effective Communications Group by Effie Awards, World’s Most Successful Media Network by WARC Awards for Effectiveness and Agency Network of the Year by Festival of Media.

Mediacom is one of the world’s leading media communications specialists, with global annual billings of £53 Billion. The Mediacom network comprises of over 6,500 people working in 125 offices in 100 markets around the world. We are proud to call some of the world's most successful brands as clients, including Sony, P&G, DLG, the Volkswagen Group and The Coca-Cola Company. In Kenya, Mediacom as part of GroupM is the largest Media Buyer.

We celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed, which is why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world. Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we. Welcome to Mediacom.